In this article “Company Town: Seduced by a Juicy Burger” written by Dan Neil he criticizes the way that fast food companies such as, Carl’s Jr. and other fast food chain restaurants advertise their fast food using sexually appealing women to sell their unhealthy products to everyone who watches. In his opinion he accuses these fast food companies of using undisguised over sexualization in their fast food commercials, but at the same time Neil states, “From a marketing perspective, these ads are perfection itself” (paragraph 8). I both agree and disagree with Neil’s argument in his article. In order for fast food to sell and overcome its unhealthy image problem, adding glamour, sex and a hot healthy fit model will make a product sell, but
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In Neil’s controversial article, “Company Town: Seduced by a Juicy Burger” Neil points out how in the past fast food has had issues of selling their unhealthy greasy products. The author states, “This is the bottom rung of America’s food chain. Prescribes use of fast food makes you undesirable” (paragraph 5). So how else can they target their audience of the young men and women and children watching TV? With today’s health industry on the rise and the awareness of health diseases and ideal image of beauty it is hard to sell, “The Western Bacon Cheeseburger from Carl’s Jr., for instance, 720 calories, 33 grams of fat and 1,410 milligrams of sodium, a veritable pillar of biblical salt” (paragraph 5). But what if you add a nearly naked sexy model just about making “love” to a sweet burger? Bingo! It sells. Despite how many calories the burger is packed with! Or made from rats meat and topped with artificial colored cheese and non organic tomatoes, lettuce and pickles. On the contrary, not only does the ad target men to watch but women as well. Men see an attractive woman taking a seductive bite out of a burger and its eye catching. Women on the other hand may not …show more content…
“In a culture in which glamour and beauty have been so thoroughly yoked to anorexia” (paragraph 5). As Neil stated, it never hurts to watch a commercial where a sexy model can eat a delicious cheese burger and not gain weight or better yet, look overweight. Sex and fast food should not go together. The need to mix both is avoidable. The messages these fast food companies are sending are degrading women and have double inappropriate meanings. Take for instance, the Quiznos Ad for toasty Torpedo sandwiches. “The oven demands that Scott makes a foot-long Toasty Torpedo and – I quote – ‘Put it in me, Scott” (paragraph 11). This is unacceptable and heartbreaking. Is mixing both sex and fast food really necessary? These advertisements do target young people both male and female but these companies are taking to an extreme level. Sex is precious if used in a correct way. It shouldn’t be like Neil said, “And sex is, on a comic level, pretty hilarious” (paragraph 13) and why use a kids icon like SpongeBob to promote junk food to kids and sell sexualized images of women to sell their products. This is not ok. I agree with Neil’s indictment and accusation of over sexualization being used in fast food commercials. It is not needed, and women and kids are being objectified for the sole purpose of getting their unhealthy product to
In Neil’s controversial article, “Company Town: Seduced by a Juicy Burger” Neil points out how in the past fast food has had issues of selling their unhealthy greasy products. The author states, “This is the bottom rung of America’s food chain. Prescribes use of fast food makes you undesirable” (paragraph 5). So how else can they target their audience of the young men and women and children watching TV? With today’s health industry on the rise and the awareness of health diseases and ideal image of beauty it is hard to sell, “The Western Bacon Cheeseburger from Carl’s Jr., for instance, 720 calories, 33 grams of fat and 1,410 milligrams of sodium, a veritable pillar of biblical salt” (paragraph 5). But what if you add a nearly naked sexy model just about making “love” to a sweet burger? Bingo! It sells. Despite how many calories the burger is packed with! Or made from rats meat and topped with artificial colored cheese and non organic tomatoes, lettuce and pickles. On the contrary, not only does the ad target men to watch but women as well. Men see an attractive woman taking a seductive bite out of a burger and its eye catching. Women on the other hand may not …show more content…
“In a culture in which glamour and beauty have been so thoroughly yoked to anorexia” (paragraph 5). As Neil stated, it never hurts to watch a commercial where a sexy model can eat a delicious cheese burger and not gain weight or better yet, look overweight. Sex and fast food should not go together. The need to mix both is avoidable. The messages these fast food companies are sending are degrading women and have double inappropriate meanings. Take for instance, the Quiznos Ad for toasty Torpedo sandwiches. “The oven demands that Scott makes a foot-long Toasty Torpedo and – I quote – ‘Put it in me, Scott” (paragraph 11). This is unacceptable and heartbreaking. Is mixing both sex and fast food really necessary? These advertisements do target young people both male and female but these companies are taking to an extreme level. Sex is precious if used in a correct way. It shouldn’t be like Neil said, “And sex is, on a comic level, pretty hilarious” (paragraph 13) and why use a kids icon like SpongeBob to promote junk food to kids and sell sexualized images of women to sell their products. This is not ok. I agree with Neil’s indictment and accusation of over sexualization being used in fast food commercials. It is not needed, and women and kids are being objectified for the sole purpose of getting their unhealthy product to