Moreover, fast food marketing is misleading us and children about fast food. Fast food industry identifies children as their “future customer” and spent a large amount of money to attract children by its marketing strategies. An average fast food company spends $2 billions USD every year on child marketing (Schor,89). As a result, kids watch at least ten junk food ads every day in average and about 98% of those products are high in fat, sugar (Schor, 92). These fast food brands establish their brand loyalty and try to use children as “pester power” to influence parents while they are purchasing food. Since these fast food companies are trying to give children an idea that children deserve to eat special food, such as Lunchable. As a result,
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According to a story in Generation Extra Large: Rescuing Our Children from an Epidemic of Obesity written, there was a nine-years old girl who was 300 pounds. Her mother brought her to a kids weight loss program at Louisiana State University in order to figuring out the reason why she had such as heavy body weight. Finally, the staffs in the program found out the little girl drank four or five bottles of twenty-ounce sodas every day, which is about 1000 or 1250 calories (Tartamella, Herscher, Woolston, 64). Although this story is an extreme case, beverage industry has a strong relationship with the childhood obesity. As stated in the study called “Burlington Event Focuses on Sugar's Impact on Cardiovascular Disease and Health” published on American Heart Association, beverage is the number one source of calories consumption (Johnson). In another study called “Relation Between Consumption of Sugar-Sweetened Drinks and Childhood Obesity: A Prospective, Observational Analysis” done by Harvard University, researchers found that children who drinking soda every day have 60% higher risk of obesity (Ludwig). In a latest study published by the Journal of Pediatrics, it reported by 43% of five-years old children have at least one soda every day, and 4% of them even have four or more bottles every day (Suglia, Solnick, Hemenway, 1324). In 1970s, beverage manufacturers had replaced the sucrose, which is sugar, …show more content…
According to an academic journal called “Global Status Report on non-communicable Diseases 2010” published by the World Health Organization (WHO), the number of obese and overweight children aged 0 to 5 have increased from thirty-two millions in1990 to forty-two millions 2013. Moreover, if this trend continues, the number of obese and overweight children will meet seventy million in 2020 (Alwan). Many low or middle income countries are having the same problem about childhood obesity. The increasing of childhood obesity rate is associated with pool eating habit, sedentary
According to a story in Generation Extra Large: Rescuing Our Children from an Epidemic of Obesity written, there was a nine-years old girl who was 300 pounds. Her mother brought her to a kids weight loss program at Louisiana State University in order to figuring out the reason why she had such as heavy body weight. Finally, the staffs in the program found out the little girl drank four or five bottles of twenty-ounce sodas every day, which is about 1000 or 1250 calories (Tartamella, Herscher, Woolston, 64). Although this story is an extreme case, beverage industry has a strong relationship with the childhood obesity. As stated in the study called “Burlington Event Focuses on Sugar's Impact on Cardiovascular Disease and Health” published on American Heart Association, beverage is the number one source of calories consumption (Johnson). In another study called “Relation Between Consumption of Sugar-Sweetened Drinks and Childhood Obesity: A Prospective, Observational Analysis” done by Harvard University, researchers found that children who drinking soda every day have 60% higher risk of obesity (Ludwig). In a latest study published by the Journal of Pediatrics, it reported by 43% of five-years old children have at least one soda every day, and 4% of them even have four or more bottles every day (Suglia, Solnick, Hemenway, 1324). In 1970s, beverage manufacturers had replaced the sucrose, which is sugar, …show more content…
According to an academic journal called “Global Status Report on non-communicable Diseases 2010” published by the World Health Organization (WHO), the number of obese and overweight children aged 0 to 5 have increased from thirty-two millions in1990 to forty-two millions 2013. Moreover, if this trend continues, the number of obese and overweight children will meet seventy million in 2020 (Alwan). Many low or middle income countries are having the same problem about childhood obesity. The increasing of childhood obesity rate is associated with pool eating habit, sedentary