Coke Vs Pepsi Analysis

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COMPETITOR ANALYSIS:
Porter’s Five Forces (Knudson, 2011)

The competition between Coke and Pepsi makes this industry more of a Duopoly. (Lovejoy, 2015)

Conversation around Coke was over 2.5 times greater than that of Pepsi.
That is perhaps unsurprising, as Coca-Cola’s market capitalization is over 30% greater than PepsiCo’s, Coca-Cola spends considerably more on advertising, and Coke has 120,000 more Twitter followers than Pepsi.
Furthermore, in the proprietary Social Index, Coke scored higher than Pepsi across all four categories. Compares both Facebook and Twitter conversations directed at the brands for the month of April. For more information on the Social Index, download our latest Restaurant, Food & Beverage report or contact
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Although Many of these products are innovations there are many products which are introduced just as a competitive product for the other companies. Some of these products that are introduced by both the companies to compete against each other are as follows:
COKE PEPSI
The main dark cola drink of the company which started the rivalry between these companies. Pepsi version of dark cola which is the major primary competitor to
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7 Up: a brand of a lemon-lime flavored soft drink.

Diet Coke or Diet Coca-Cola: a sugar-free soft drink produced and distributed by The Coca-Cola Company. Diet Pepsi: a low-calorie carbonated cola. It was introduced in 1964 as a variant of Pepsi-Cola with no sugar.
Kinley: a brand of still or carbonated water owned by The Coca-Cola Company. Aquafina: a non-carbonated bottled water produced by PepsiCo.
Aquarius: a mineral sports drink manufactured by The Coca-Cola Company. All Sport: a sports drink. It is produced by PepsiCo.
Fanta: a soft drink brand owned by The Coca-Cola Company. It is produced and distributed by The Coca-Cola Company's bottlers. Mirinda: a brand of soft drink. Mirinda is owned by PepsiCo.
Maaza: a Coca-Cola fruit drink brand Slice: a line of fruit-flavored soft drinks manufactured by PepsiCo
Sprite Ice: the first flavor extension for The Coca-Cola Company's Sprite brand soft drink Pepsi Blue: a soft drink made by PepsiCo and launched in mid-2002
Fanta: a soft drink brand owned by The Coca-Cola Company Mirinda: a brand of soft drink. Mirinda is owned by PepsiCo.

(Malik, 2011)
Price:
Coke (Price

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