Coca Cola Pestle Analysis

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External Environment for Coca Cola
Coca-Cola was invented by Doctor John Pemberton who was a Pharmacist. The basic components of Coca Cola drink are the cola leaves extracts, carbonated water, caffeine and syrup of sugar cane.
The external environment of a company consists of two areas: Macro and micro environment. The macro environment of Coca Cola consists of external and uncontrollable factors which influence the company’s decision making, performance and its strategy. These factors are social, political, legal, economical, technological factors. Under these factors comes the demographics, corporate social responsibility and environmental forces. Under micro environment the factors affecting the business operations are market structure, market trends, competition, customers and suppliers. By studying the macro environment of Coca-Cola we can identify the possible opportunities and threats for the company which are not in control of the business.
Pestle Analysis of Coca-Cola
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The external environment of a company is affected by various factors like Political, Economical, Social, Technological, Environment and Legal. These factors in total define the whole external environment of Coca-Cola from each and every angle and helps in determining how these various factors will affect the performance and business operations of the company in long run (Pestle Analysis, 2013). Although the company is leading the beverage industry but still to sustain its competitive advantage the company should conduct regular PESTLE analysis so that it can keep a track on its competitor strategies and seek the opportunities so that it can win the customer loyalty and its market

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