Case Study 2 Essay
Adapting Store Size to the Type of Location
Submitted By : Marie Jo Aguzar 87/100
Under what conditions should a large box store retailer like a Best Buy Pursue a smallstore strategy?
As U.S. chain retailers absorb the lessons of the great recession, many bigbox chains have started to shrink average store footprints to reflect the growing importance of multichannel shopping, adapt to urban settings and recognize the need to optimize investment. I suspect you got this from research so it’s always good to put from where both a brief note here and then in a bibliography page. WalMart Stores Inc., Target Corp., Best Buy Co. Inc. and Gap Inc., among others, all have small concepts in the works or are …show more content…
Nicely done... http://m.nreionline.com/retail/bigboxgiantsdownsizedriveproductivitysmallerurbanstores http://www.investopedia.com/financialedge/0212/bigboxstoresvs.smallretailers.aspx A large box store retailer like a Best Buy pursue a smallstore strategy when:
∙ Ideal locations are available at low rents due to bankruptcies, store closings, etc.
∙ These small stores can be effectively used as fillin locations between larger qqstores. These fillin locations can close gaps in trading area coverage of existing stores.
∙ Retailers can effectively edit their normal selections. One way to implement this strategy is to enable consumers to order merchandise on the Web for instore delivery at a later time.
Would the population characteristics of a small store's trading area differ from that of a larger store? Why or why not? Defining a downtown or business district’s trade area is an important first step in any market analysis. This step is crucial because it defines the boundaries that will serve as the basis for further study. It also helps individual businesses identify opportunities to expand their own trade area. In community economic development, a trade area is the geographic area