From product level it will have promotional or seasonal offer so to keep the customers buying from BFC. If the product is for certain period then there must be time limitation, objective and target sales.
Kelloggs bench marking: Benchmarking is the process of identifying "best practice" in relation to both products (including) and the processes by which those products are created and delivered. The objective of benchmarking is to understand and evaluate the current position of a business or organisation in relation to "best practice" and to identify areas and means of performance improvement (Tutor2u, 2011).
However, Cornflakes are famous among most part of world because of having the necessary elements that human being needs and also the alternative of other foods. Kellogg aims to deliver healthy and reasonable priced cereals to make the customers understand that they have competitive price and better than other food company in the market. Kellogg aims to make sure that their customers get quality and value product to keep their company’s image steady and ahead of