The Style Bundle

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Style Bundle is an online store that sells hand-picked and curated home wares accessories, styled into package deals. The idea is to take away the hard decision making and time involved in styling your home. They are Australian designs that are delivered straight to your door for free. Due to their business being 100% online, keeping track of products, purchases and website visits will be very convenient for a start up business. In relation to their website (www.stylebundle.com.au), the use of Google Analytics shows how many people, what pages are being viewed, how long each visit is for and which potential customer is looking at each web page. Using Google Analytics will help determine the time and day they are getting the most traffic, which …show more content…
Quintly is a web-based tool to help track, benchmark and organise social media performance. Style Bundle can also combine their social networks in one tool. Whether they are using Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, Blogs or all, quintly keeps records and checks your social marketing success.

Keeping track of these evaluation techniques will help on the effectiveness of the Style Bundle service. Each evaluation is to be used to determine several areas of Style Bundle such as; products purchased and viewed, site visits/time/clicks, customer reviews/testimonials/feedback.

Benchmarking involves measuring the performance of your business against a competitor in the same market. Comparing your business to others is a valuable way of improving your understanding of your business performance and …show more content…
Benchmarking at its best is used as a tool to help your business evaluate opportunities for improvement. There are many benefits of benchmarking, including:

- identify and prioritise specific areas of opportunity - understand your customers needs better - identifying your strengths and weaknesses - set goals and performance expectations - monitor your performance and effectively manage change - understand your competitors to become more competitive.

Benchmarks are based off current Style Bundle status:

Facebook - Currently on their Facebook page, they have 340 likes. For a company that has only started recently, this is just below average. As in February 2015 the average likes for a new Facebook company page was 360. By having a successful campaign we should reach a estimate of 1,075 page likes within 5 weeks of having the social media promotion. (12 likes a day x 7 days x 5 weeks = 735 + current likes = 1075) However this figure can be looked as the benchmark, due to social media being so powerful. The likes per day can double or even

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