Kudler Fine Foods Marketing Analysis

1021 Words 5 Pages
Register to read the introduction… This data management system would service all of the Kudler Fine Foods stores in ensuring that the all of the data is integrated for new customers, customer information is updated, and that duplicates are prevented. To allow customers to redeem their accumulated “loyalty” points, web servers would need to be set up to assist with the vast amount of data. Also, redundancy of the said servers would need to be implemented in case there is a hardware or software failure. The most important piece of the “loyalty” program is the card itself. It is a card that the customer would carry and has a unique identifier dedicated to that customer. With these cards, the customer can view online their accumulated points and purchases at Kudler Fine …show more content…
With the large amounts of data, Kudler Fine Foods will need an effective, efficient, and accurate means of capturing and storing this information. In stating that, the main server will need to be located at the main store so as to be a focal point for all communications that happen between all stores. Benchmarking can be described as the most effective method in relation to both products and processes. Other successful business entities that are similar to Kudler Fine Foods can be viewed as a model such as Wal-mart. Being able to view Wal-mart as a model for the processes, Kudler Fine Foods is able to meet benchmarking, if not higher, and continuously improve on it products and processes. On the technology side of benchmarking, online web based training courses can be created to teach and inform employees on the new products and …show more content…
Not knowing what is in stock can lead to an overstock or a shortage of merchandise. Having an overstock simply spells wasted money that could have been spent elsewhere. Having a shortage of product would lead to dissatisfied customers. On the technology side of inventory management, IT is a huge factor in tracking, recording, and warning about inventory. A main server would be connected to the point-of-sales machines and continuously keep track of all of the inventory from each and every store. The inventory management system would always be updated from when a new inventory is placed into stock and when an item is taken out of

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