Budweiser Ads Analysis Essay

Improved Essays
Most Super Bowls these days are centered around commercials, but this Sunday was a very notable exception. With the Patriots and the Falcons putting on a show for the ages, most of us were forced to use the ad breaks for bathroom visits and heaping our plates with snacks. That's a shame, because this year's commercial crop was the most interesting one in a while. Here are the best ads you might have missed:

• Budweiser: Born the Hard Way

https://www.youtube.com/watch?v=7ZmlRtpzwos

Budweiser was one of many brands that chose to get political at this year's Super Bowl. This story of Adolphus Busch and his quest to found his own brewery is hard to read as anything other than a political statement on President Trump's immigration policy. After all, it's only been a week since that executive order was signed.
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A lot of people thought that Audi was just using this controversial social issue for their own gains.

• Hulu: My Name is Offred

https://www.youtube.com/watch?v=jMrDTDEmS4c

Just when we thought we couldn't get more excited about the upcoming adaptation of The Handmaid's Tale, we got this slick-looking trailer featuring Elisabeth Moss as the titular handmaid. Unfortunately, dystopian future has seldom seemed this relevant.

• Nintendo: Switch

https://www.youtube.com/watch?v=CdWd8fUC71g

For its first Super Bowl commercial, Nintendo decided to showcase what their new console can do. The new Legend of Zelda, Splatoon 2 and Mario Kart 8 Deluxe are only some of the launch titles we are looking forward to.

• 84 Lumber: The Journey Begins

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