Every year millions of people sit down to watch the the superbowl. Some watch it for the football game, some are there for the food and some watch for the commercials. One commercially particular caught my eye as I was watching the NFL channel. This commercial was an advertisement for T-Mobile. T-Mobile is a company that sells communication services such as cell phones and different data plans. This specific commercial was advertising their new Mobile One plan.
Justin Bieber walks onto the television screen in a good looking suit, a clean haircut, and sophisticated glasses. He introduces himself as the “celebration expert” in a very proper way. He goes on to show the evolution of celebrating. First was the high-five, then Rob Gronkowski, a former football player for the New England Patriots, demonstrated how to throw a football on the ground to celebrate. In a humorous manner the shimmy, shake and the shimmy shake were demonstrated. Cheerleaders and former American wide receiver, Terrell Owens took it to the next level. After a little girl playing flag football makes a touchdown and shows off her moves. T-Mobile introduced their new Mobile One Plan, so everyone can have unlimited moves. The details about the plan were quickly mentioned. The commercial end …show more content…
The biggest advertisement technique was testimonial. Famous pop singer, Justin Bieber, is the main character in the advertisement. Football star, Rob Gronkowski, also know as “Gronk” appears in the commercial, as well as Terrell Ownes, who is another famous football star. Another advertisement technique was transfer. The main idea of the commercial was that you would be celebrating and showing off all your best movies with the new T-Mobile plan. It shows you all the positive qualities and diverts your attention away from the negative. There are many other techniques such as wit and humor, plain folks, snob appeal, glittering generalities, bandwagon and weasel
Justin Bieber walks onto the television screen in a good looking suit, a clean haircut, and sophisticated glasses. He introduces himself as the “celebration expert” in a very proper way. He goes on to show the evolution of celebrating. First was the high-five, then Rob Gronkowski, a former football player for the New England Patriots, demonstrated how to throw a football on the ground to celebrate. In a humorous manner the shimmy, shake and the shimmy shake were demonstrated. Cheerleaders and former American wide receiver, Terrell Owens took it to the next level. After a little girl playing flag football makes a touchdown and shows off her moves. T-Mobile introduced their new Mobile One Plan, so everyone can have unlimited moves. The details about the plan were quickly mentioned. The commercial end …show more content…
The biggest advertisement technique was testimonial. Famous pop singer, Justin Bieber, is the main character in the advertisement. Football star, Rob Gronkowski, also know as “Gronk” appears in the commercial, as well as Terrell Ownes, who is another famous football star. Another advertisement technique was transfer. The main idea of the commercial was that you would be celebrating and showing off all your best movies with the new T-Mobile plan. It shows you all the positive qualities and diverts your attention away from the negative. There are many other techniques such as wit and humor, plain folks, snob appeal, glittering generalities, bandwagon and weasel