The definition of the word “zeitgeist” is defined on Dictionary.com as “the spirit of the time; general trend of thought or feeling characteristic of a particular period of time” (Dictionary.com, n.d.). My example of a company who utilized zeitgeist in this manner would be the Anheuser-Busch Corporation and their Budweiser ad that was aired during Superbowl XXXVI, which was only shown one time during the entire broadcast of the football game.
On February 3, 2002, this commercial showed the famous Budweiser Clydesdale horses leaving their home, traveling across a country road, roaming through a small town, going over the Brooklyn Bridge into New York City, and then stopping in Battery Park on the snow covered ground with New York City and the
On February 3, 2002, this commercial showed the famous Budweiser Clydesdale horses leaving their home, traveling across a country road, roaming through a small town, going over the Brooklyn Bridge into New York City, and then stopping in Battery Park on the snow covered ground with New York City and the