Born To Run

Improved Essays
Local Richmond, VA Company uses Chia Seeds to Make Millions

RICHMOND, Va - Health Warrior’s 100 calorie, protein packed chia seed bars are inspired by indian native tribes who can run 400 miles on foot in two days.
The company Health Warrior is co-founded by Shane Emmett who hosted a one on one conversation with Richard Coughlin at the University of Richmond about his successful company, on Thursday, February 9.
Health Warrior’s super snack bars are made from super plants such as chia, quinoa, oats, and peas. The idea for creating this natural protein packed snack is inspired by Christopher McDougall’s novel, “Born To Run” which is about the Tarahumara indian tribes lifestyle.
“We focus on nutrition in quality of calories as opposed to quantity of calories”
…show more content…
Both Whole Foods Headquarters and Amazon bought hundreds of boxes of the chia protein bars. After The Wall Street Journal article was read by the public, Health Warrior sold $100,000 worth of chia seed bars. But, then the company ran out of stock for the next 2 months, according to Emmett.
“There is still a lot of white space with this product. A person from my town didn’t even know the product existed” said Emmett about how there is still more room for expansion with Health Warrior.
Emmett discussed his struggle to success with the local Richmond Virginia startup company at the packed event in the Queally Business School inside the Ukrop auditorium. The event managers handed out 3 different flavors of Health Warrior chia seed bars which ran out within minutes. The makeup of the event was around 150 people ranging from formally dressed Richmond students, adults from the local richmond area, and an appearance from alumni Mr. Ukrop.
“I learned that every successful company has to go through major ups and downs to reach profitability” said Sophomore student Cole

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