Essay on Boost Juice Case Study Kit

6697 Words May 6th, 2013 27 Pages
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Boost mission statement:
“To become one of the world’s most famous & loved brands!”
03 The Word according to J
About Boost Wellness Category A Boost is Born
04 Our Products
Our Menu Complementary Products Supermarket Range
06 Meet the THINK Tank 08 About Janine 09 The Boost Story 12 Love Life the environment
13 Marketing & Promotions
Branding Major Campaigns Big Banana Peel What’s ya Name Game VIBE Club Customer Relations Boost your Life Barry Boost Jeans for Genes Pink Ribbon Day VIBE Newsletter School Fundraising
16 Celebrities at Boost 17 Celebrity endorsements 18 Design & Development 20 Boost international 22 Awards 23
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Janine consulted with nutritionists and naturopaths to create a menu of healthy juices and smoothies that were free of preservatives, artificial flavours and colours. She is passionate about creating is born! products that are as healthy as possible, and continues to research new ways to make the products better and better. Her range of TD4 low fat frozen yoghurts used in the smoothies contain live cultures streptococcus thermophillis and lactobacillus delbruekil for added nutritional benefits. Janine has experienced every facet of the company, from painting the floor in the first store and working in the store, to negotiating the purchase of another juice bar chain.
This has allowed her to fully understand and develop all aspects of a growing business.
Our Menu:For a nutritional breakdown of our products, please visit the ‘Products’ section in our website - vita booster multi-vitamins & minerals + immunity booster echinacea, vitamins A & C, zinc & green tea energiser booster guarana, ginseng & vitamin E + protein booster soy protein & whey protein + mango tango crush mango, passionfruit, mango nectar, tropical juice, sorbet & ice berry crush raspberries, strawberries, blueberries, apple juice, sorbet & ice lemon crush freshly squeezed lemon & orange, sorbet & ice mini-me mango mango, passionfruit, mango nectar, TD4 vanilla yoghurt & ice berry berry light blueberries, strawberries, guava nectar, TD4 strawberry

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