Collaborations exposes your brand to new audiences. Look at the success of Beyonce & Nicki Minaj’s “Flawless”, or Jay Z & Kanye West’s “Watch the Throne”. Still not convinced look at the Nordstrom and Topshop collab? Each brand has been given the opportunity to be opened up to a different demographic. Webster defines a collaboration as a joint intellectual effort, made by many powers working together. It’s no wonder why so many companies over the years have participated in this strategy.
The newest power collab to hit the market is a line called BellaBody. This new premier shapewear, undergarment, and athletic apparel line is a joint collaboration between luxury handbag brand Jacque M. 528, shoe and apparel boutique BDonnas, and premier boutique
The newest power collab to hit the market is a line called BellaBody. This new premier shapewear, undergarment, and athletic apparel line is a joint collaboration between luxury handbag brand Jacque M. 528, shoe and apparel boutique BDonnas, and premier boutique