In 1986, very early in the camouflage revolution, Bill Jordan decided to try his hand at designing a camo pattern. Bill had entered the hunting industry in 1983, when he started Spartan Archery Products in a back room of his father's boat dealership in Columbus, Georgia. Spartan manufactured t-shirts at a local mill, which were sold to a variety of large retail customers across the country. But the commodity garment trade was a tough, low-profit-margin business that depended on high volume—not easy for an established company and nearly impossible for a startup. Bill was pinching pennies and fishing bass tournaments on the side to create income. Meanwhile, he was constantly searching for ways to separate his company from the crowd. And that
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Mossy Oak will continue to reinforce its position as the premier, authentic hunting brand and universal symbol of the outdoor lifestyle by continuing to emphasize Mossy Oak’s company-wide obsession for hunting and the outdoors, and fortify our core position as the hunting industry’s dominant brand of hard-core camouflage and the preferred choice of expert hunters everywhere. Beyond camouflage, Mossy Oak evangelizes our core values through more focused limbs of our brand, each of which provides support and increased awareness for Mossy Oak and our partners – exposure for both brands. Mossy Oak is committed to providing value-added programs, support and services for our partners designed to enhance loyalty, competency and revenue growth opportunities. Mossy Oak believes there is more to sustaining the hunting tradition than simply developing new patterns. Our company mission is to continue our outdoor heritage. As a result, the consumer perception of Mossy Oak is a uniquely American, high quality, authentic hunting brand that is offered by a company that is composed of a group of very likeable people who take hunting, land stewardship, and conservation more seriously than they take themselves! It is obvious why Mossy Oak is the most recognized camouflage brand in the
Mossy Oak will continue to reinforce its position as the premier, authentic hunting brand and universal symbol of the outdoor lifestyle by continuing to emphasize Mossy Oak’s company-wide obsession for hunting and the outdoors, and fortify our core position as the hunting industry’s dominant brand of hard-core camouflage and the preferred choice of expert hunters everywhere. Beyond camouflage, Mossy Oak evangelizes our core values through more focused limbs of our brand, each of which provides support and increased awareness for Mossy Oak and our partners – exposure for both brands. Mossy Oak is committed to providing value-added programs, support and services for our partners designed to enhance loyalty, competency and revenue growth opportunities. Mossy Oak believes there is more to sustaining the hunting tradition than simply developing new patterns. Our company mission is to continue our outdoor heritage. As a result, the consumer perception of Mossy Oak is a uniquely American, high quality, authentic hunting brand that is offered by a company that is composed of a group of very likeable people who take hunting, land stewardship, and conservation more seriously than they take themselves! It is obvious why Mossy Oak is the most recognized camouflage brand in the