Arc’teryx Pro
For the needs of outdoor professionals, educators and athletes, Arc’teryx offers their Pro clothing line. Similar to Arc’teryx’s other product lines, their Pro products all emphasize minimalism, functionality and a durable and high-quality design. In addition to this, the Pro line also accentuates their ability to withstand severe mountain environments and weather conditions. The jackets in the Pro line highlights their convenient pockets with inner linings for radio wires and high visibility colours, which appeals to rescue teams and mountain technicians in this segment. Organizations can also customize their equipment to their liking, as Arc’teryx can add custom reflective, heat transfer, or embroidered logos onto products for …show more content…
Veilance keeps Arc’teryx’s minimalistic and high-quality for outdoor conditions design motto while creating a stylish and fashionable look for normal day-to-day use. One of the best examples of this is Veilance’s Indisce blazer, which has the appearance of a sleek and office ready blazer, but is also wind and water resistant with 3 layers of GORE® WINDSTOPPER® textile. The Veilance line came into fruition after its Arc’teryx’s president Tyler Jordon found that “a lot of people were buying Arc’teryx products without much intention of wearing them in the backcountry” and thus created a more suitable collection for urban environments. The prices for all the products of the Veilance line are higher than the Arc’teryx’s normal products, notably some of the highest prices reaching $2300.00 CDN, and the lower end prices being similar to the highest of Arc’teryx’s normal products around $700.00 CDN, as Veilance is offered as a luxury brand for consumers. Veilance products are offered at various Arc’teryx stores and authorized dealers, but the number of stores its available at is less than the number of stores that carry Arc’teryx’s normal products, as Veilance is a more limited line in comparison. In addition to their in-store sales, all Veilance products are available for ordering through Arc’teryx’s online website as well. Arc’teryx has also tried opening concept stores …show more content…
This theme is exemplified through one of their cold weather insulation products, Cold WX Jacket LT MultiCam Men’s, this heavy duty jacket provides protection in drastically cold temperatures and is offered in the MultiCam pattern for concealment purposes. Overall, apart from solid colors, Arc’teryx LEAF produces products in the MultiCam pattern which is trademarked by Crye Precision (which was originally used by the U.S. army in 2010 while stationed in Afghanistan territory). This is particularly interesting as it explains why products in this pattern are more expensive and further appeals towards their consumer segment. Having said that, in comparison to regular Arc’teryx products, the LEAF line is approximately 30-50% more expensive. With this in mind, it comes to no surprise as the perceived value from the consumer’s perspective lies in the quality, functionality, and durability of the material used for LEAF products. Straightforwardly enough, LEAF is solely promoted as a viable clothing line for those within law enforcement or the armed forces as the benefits directly appeal to their needs. Arc’teryx’s promotion through retailers such as US Elite Gear reinforces and builds awareness of their brand (which is high quality protection gear for male consumers in high-risk jobs).
For the needs of outdoor professionals, educators and athletes, Arc’teryx offers their Pro clothing line. Similar to Arc’teryx’s other product lines, their Pro products all emphasize minimalism, functionality and a durable and high-quality design. In addition to this, the Pro line also accentuates their ability to withstand severe mountain environments and weather conditions. The jackets in the Pro line highlights their convenient pockets with inner linings for radio wires and high visibility colours, which appeals to rescue teams and mountain technicians in this segment. Organizations can also customize their equipment to their liking, as Arc’teryx can add custom reflective, heat transfer, or embroidered logos onto products for …show more content…
Veilance keeps Arc’teryx’s minimalistic and high-quality for outdoor conditions design motto while creating a stylish and fashionable look for normal day-to-day use. One of the best examples of this is Veilance’s Indisce blazer, which has the appearance of a sleek and office ready blazer, but is also wind and water resistant with 3 layers of GORE® WINDSTOPPER® textile. The Veilance line came into fruition after its Arc’teryx’s president Tyler Jordon found that “a lot of people were buying Arc’teryx products without much intention of wearing them in the backcountry” and thus created a more suitable collection for urban environments. The prices for all the products of the Veilance line are higher than the Arc’teryx’s normal products, notably some of the highest prices reaching $2300.00 CDN, and the lower end prices being similar to the highest of Arc’teryx’s normal products around $700.00 CDN, as Veilance is offered as a luxury brand for consumers. Veilance products are offered at various Arc’teryx stores and authorized dealers, but the number of stores its available at is less than the number of stores that carry Arc’teryx’s normal products, as Veilance is a more limited line in comparison. In addition to their in-store sales, all Veilance products are available for ordering through Arc’teryx’s online website as well. Arc’teryx has also tried opening concept stores …show more content…
This theme is exemplified through one of their cold weather insulation products, Cold WX Jacket LT MultiCam Men’s, this heavy duty jacket provides protection in drastically cold temperatures and is offered in the MultiCam pattern for concealment purposes. Overall, apart from solid colors, Arc’teryx LEAF produces products in the MultiCam pattern which is trademarked by Crye Precision (which was originally used by the U.S. army in 2010 while stationed in Afghanistan territory). This is particularly interesting as it explains why products in this pattern are more expensive and further appeals towards their consumer segment. Having said that, in comparison to regular Arc’teryx products, the LEAF line is approximately 30-50% more expensive. With this in mind, it comes to no surprise as the perceived value from the consumer’s perspective lies in the quality, functionality, and durability of the material used for LEAF products. Straightforwardly enough, LEAF is solely promoted as a viable clothing line for those within law enforcement or the armed forces as the benefits directly appeal to their needs. Arc’teryx’s promotion through retailers such as US Elite Gear reinforces and builds awareness of their brand (which is high quality protection gear for male consumers in high-risk jobs).