The Brand
ACNE Studios was founded in 1996 as part of the creative collective ACNE, which stands for "Ambition to Create Novel Expressions". Although Tomas Skoging, one of the two founders still remaining with the company once said, "from the beginning it was "Associated Computer Nerd Enterprises". (highsnobiety.com, 2015) The widely circulated story of ACNE's unusual beginnings is now embedded within fashion folklore and undoubtedly a success story that many have fruitlessly hoped to imitate.
That story tells of four friends who pooled together their money, a meagre 10.000 euros, only to have one of them go behind the others backs and use that money to make 100 pairs of raw denim jeans. The intrepid rogue - Jonny Johansson, now creative director of the brand - then gave all the jeans away to friends and family. The gamble paid off and soon Swedish fashion and creative influential were wearing the jeans, characterised by red stitching, with others begging to be included in the circle. (Yaeger, 2015; N.p., 2015)
That same family focussed upbringing of ACNE still defines the company’s daily business. As learned from an insider, the employees act as one big family, including communal breakfast and lunch routines. Hierarchy is not written in big letters instead it’s about comforting each other in order to bring back …show more content…
In 2012 the goal was to increase the amount of environmentally preferable materials and in 2013 they began implementing a new sourcing strategy, which includes increased production in countries within the EU and less production in countries such as Turkey and China. (acnestudios.com, 2015) For 2014 they upped their goal to 20% of all fabrics used in ACNE Studio's staple items should be made out of organic cotton or similar environmentally stable
ACNE Studios was founded in 1996 as part of the creative collective ACNE, which stands for "Ambition to Create Novel Expressions". Although Tomas Skoging, one of the two founders still remaining with the company once said, "from the beginning it was "Associated Computer Nerd Enterprises". (highsnobiety.com, 2015) The widely circulated story of ACNE's unusual beginnings is now embedded within fashion folklore and undoubtedly a success story that many have fruitlessly hoped to imitate.
That story tells of four friends who pooled together their money, a meagre 10.000 euros, only to have one of them go behind the others backs and use that money to make 100 pairs of raw denim jeans. The intrepid rogue - Jonny Johansson, now creative director of the brand - then gave all the jeans away to friends and family. The gamble paid off and soon Swedish fashion and creative influential were wearing the jeans, characterised by red stitching, with others begging to be included in the circle. (Yaeger, 2015; N.p., 2015)
That same family focussed upbringing of ACNE still defines the company’s daily business. As learned from an insider, the employees act as one big family, including communal breakfast and lunch routines. Hierarchy is not written in big letters instead it’s about comforting each other in order to bring back …show more content…
In 2012 the goal was to increase the amount of environmentally preferable materials and in 2013 they began implementing a new sourcing strategy, which includes increased production in countries within the EU and less production in countries such as Turkey and China. (acnestudios.com, 2015) For 2014 they upped their goal to 20% of all fabrics used in ACNE Studio's staple items should be made out of organic cotton or similar environmentally stable