The Power Brothers Case

The Power Brothers, Colin and Ed, are discussing the feasibility of an athletic store in their hometown of Grand Falls. The brothers have been going back and forth on locations, market share, competition, economy, and their current finances. Colin is just coming off of a previous venture that didn't work out well and Ed is thinking about retirement in a few years. Let's take a look at their dilemma and see where they stand using SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis.
The Strengths of both brothers is their extensive athletic backgrounds. Both brothers also have experience running a company. They both know the town, Grand Falls, it's layout and demographics. Ed currently runs a fitness center in town which is already selling some of the proposed merchandise. Speaking of, Colin has about $12,000 of leftover merchandise to the from his previous venture as well as his business connections and credit lines. Ed would be putting up some of his retirement to help start the venture. They are also looking to corner a very specific share of the athletic clothing market. …show more content…
They also have limited start-up funds. They are leaning heavily on Ed's retirement funds. One of their strengths can also be a weakness; their specific share of the athletic clothing market. they are looking at a market share of about 3000 people who may or may not chose them as their athletic outlet. Colin as limited assets and will be seeking to utilize this business as his major means of income. Since Ed has another enterprise he will have limited time to dedicate to the new