Berger Paint Case Study

3637 Words 15 Pages
Register to read the introduction… The company is operating in the paint industry for almost two centuries. It has its origin in the year of 1760 and from then on the company is operating with strong adherence to quality and social responsibility. Initially, Lewis Berger, a German national, founded dye & pigment making business in England. Lewis Berger & Sons Limited grew rapidly with a strong reputation for innovation and entrepreneurship culminating in perfecting the process of making Prussian blue, a deep blue dye, a color widely used for many European armies' uniform. Production of dyes & pigments evolved into production of paints & coatings, which till today, remains the core business of …show more content…
The locations of the Sales Offices are shown in a map attached in the annexure A wide distribution channel reaches the whole country with a network of almost 1000 dealers.

Vision and Mission of the company
The vision and mission of Berger Paints Bangladesh Ltd. (BPBL) is very transparent and tangible. Berger emphasize highly on the ethical commitment to produce benchmark quality product. The vision and mission statement of the company is:

Vision
“We shall remain as the benchmark in the Paint industry by:
Being an innovative and technology driven Company consistently delivering world-class products ensuring best consumer satisfaction through continuous value added services provided by highly professional and committed team.”

Mission
“We shall increase our turnover by 100% in the next five years.
We shall remain socially committed ethical Company.”

2.1.3 Area of Operation
Berger Paints operates in three broad segments of the paint
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In 2008, Berger introduced a complete-business-solution software to improve their overall operations which was named SAP.
The BPL has an enviable reputation in the corporate world for professionalism, fast-track growth, and building shareholder equity. BPL operates in 22 countries and has 55 paint manufacturing facilities in the world, serving consumers in over 65 countries.

BPL operates in five worldwide regions including South Asia, Southeast Asia, South Pacific, Middle East and the Caribbean.

BPL has deployed an extensive IT infrastructure to help increase and generate profits. The parent company has already used an integrated supply chain management solution and an ERP solution from i2 technologies. With these IT tools firmly in place, the parent company runs a well-organized, efficient and structured

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