Coaching is an important concept to encourage learning and good coaching has an effect on positive personal change (Eggers and Clark, 2000) creating benefits for the individual’s development and beneficial results to the organisation (Gaserud, 2001). The managers are necessary to adapt a leadership style built on coaching to increase the productivity of their employees in order that it could lead to a change in the whole organisation culture (Whitmore, 2003). It also have benefits for both the individuals and the organisation (Jarvis, 2004 ; Stener, 2007).
In addition, Research has shown that coaching can be effective in contributing to goal attainment, mental health, well-being and behavioural management (Blaylock, 2008; Bono et al., 2009). Homan and Miller, 2006 stated that coaching have four key results in an organisation including to maintain high performance employees, to create a good work environment, to increase revenue and to decrease customer satisfaction and revenue’s erosion. 2.4 Types of coaching Coaching can be used in many different areas and ‘has been applied to a wide range of activities across a diverse range of populations and issues’ (Passmore, 2010, p.48) helping to improve skills or develop performance in one or more of the following areas: life coaching, executive coaching, business coaching and workplace coaching (Bono et al., 2009; Blaylock, 2008; Fairley and Stout, 2004; Creane, 2002) as follows: • Life Coaching In 1960s, Life Coaching was emerged as the first focused types of coaching which it helped adults solve the problem and having strategies to the development of life skills by a coach works one-on-one with a coachee to clarify goals, create plans and achieve strategies to keep satisfying in personal life of a coachee or client (Creane, 2002). …show more content…
Life Coaching is employed on sport, education, psychology and management methods (Palmer and Whybrow, 2007), and it has spread extensive and has become powerful driver of professional growth and business developmental tools (Coutu and Kuaffman, 2009; Blair, 2011). Life coaching can be widely defined as ‘a collaborative systematic solution-focused, results-orientated and systematic process in which the coach facilitates the enhancement of goal attainment, life experience, self-directed learning and the personal growth of the coachee’ (Grant, 2003, p.254.) which links to five theories: cognitive-behavioral approaches, solution-focus theory, humanistic theory, goal-setting theory and positive psychology (Grant and Cavanagh, 2010). • Executive Coaching Executive coaching is accepted as a short to medium term relationship between a consultant and an executive in order to improve the work effectiveness of the executive (Feldman and Lankau, 2005) which both of them are designed to meet a confidential and individually-tailored engagement (Coutu and Kauffiman, 2009). • Business Coaching Business Coaching is focused on helping coachee (clicents) to obtain skills boosting business outcomes rather than personal or career goals (Clegg et …show more content…
There are a number of additional types that may be sub-categories of the main coaching areas, such as career coaching, sales coaching (Stern, 2004), and coaching has several different types of coaching under the individual coaching umbrella: personal, life, health, executive, career coaching, to name a few. Researchers and practitioners differentiate among many kinds of coaching such as, internal and external coaching, team coaching, on-the-job coaching, career coaching, executive coaching which each of coaching happens in different environment and different goals (Gray, 2010; Maynard,