Aveeno Active Naturals Instyle's Influence In Advertising

When a company creates an advertisement, the main goal is to target a particular audience and persuade them to purchase the product. There are many factors that contribute to the influence that an ad has on its consumers, however the ads success depends on how well they capture their audience. Advertisers have to reach the right audience and gain their trust. Many advertisers do this by using celebrity endorsements, scientific evidence and professional photography. If an ad is portrayed as relatable they are more likely to become trustworthy to consumers.
In the April 2013 issue of InStyle, Aveeno, a major company for women’s hygiene products, placed an ad in the magazine for a moisturizing lotion. The ad captures the attention of millions of women who read the magazine monthly. When Aveeno created this ad, they targeted women with skin insecurities, by giving them an image of what they wished their skin looked like. This is an effective way to sell their products because even when women don’t feel pretty on the inside, we like to look good on the outside. The ad for Aveeno Active Naturals uses a popular …show more content…
According to their website their mission is they believe nature has the power to make life beautiful-to nourish, smooth and even transform. Aveeno was founded in 1945 by Albert and Sidney Musher. They believed that centuries-old remedies hold the promise for human wellness. Today, Aveeno partners with leading healthcare professionals and scientists. They use high quality natural ingredients and follow high standards in selection, formulation and manufacturing to ensure they retain the strength and purity of the ingredients. Aveeno’s three main goals are to discover the most effective Active Naturals ingredients, develop products so effective they are trusted by consumers and healthcare professionals and bring communities back to a healthier, more natural beautiful