dvertising is a dynamic subject. Yet with a strong advertising campaign, the results can be incredibly effective. Apple’s “Get-A-Mac” Campaign is a wonderful example that showcases a product, increases awareness for the use of that product, and also is a wonderful example of changing the stigma of two companies. To understand this, Apple and Microsoft must be looked at before the campaign ran, The financial differences they held, and then showing the change of the social and financial situation. All data, and information has been gathered from Kelton Rhoads, “Get-A-Mac Campaign Analysis.” published in Jan 10
