Apple P1 Marketing Strategy

Improved Essays
Branding and Promotion

Explain how branding is used in two businesses P1

Definition of branding

Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.

Difference between brand and branding

Brand is your companies overall impression and perception you present to your clients or customers, your brand describes who you are and what you do by using visual identity, verbal dialog and tone of actions.

Branding is positioning your company or product in the market, devising brand strategy, creating your name. Branding is also a way to expand your company and set a reputation and standards to consumers.

Apple

Apple is a multi national, technology company based
…show more content…
Making them worldwide.

Identification of the brand

Apple has many products like the IPad, IMac, MacBook, IPod, Apple TV and their most recognisable product the IPhone. Apple also has downloadable services like the Icloud, Apple Pay, App Store, Itunes Store, IOS and many more.

Explain the importance and benefits of branding

Apple appeals to me because of their simplicity as well as having an appealing look and feel to them. Apples features, such as the one-button draws me in because it makes me wonder how can you work a phone with only one button or the ability to pay with your fingertips. Apple made me want to buy an iPhone due to its reliability from hearing from other consumers. Also, just the trend of owning an iPhone made me want to purchase one.

Apple catches consumers through their advertisement, making you feel as if this advert is meant for your eyes-only. Apple like to empathise on “changing the world” and “believe’ gives the consumer an impression that by owning a apple product you can do the
…show more content…
Apple has created a massive dent in the market. They created a lifestyle brand. Apple is widely considered as the #1 innovative company in the world. The company delivers consumers with a succession of presents – great software in fabulous hardware in beautiful packaging. Michael Lopp, senior engineering manager quotes “really good ideas wrapped up in other really good ideas”.

I have done some research on how apple connects with its customers:

• Posting tips on their social media account along with images and videos to help customers unlock their devices full potential. By doing this it allows customers to appreciate their devices more and keeps them engaged with the account wanting more tips.

• Constantly answering customer questions through their account, by simply doing this it makes it quick and convenient instead of visiting a store or a phone call. All you have to do is tweet your concern or problem and apple are on hand to help instantly. Simple, quick and easy.

• Valuing customer feedback is important because this helps to build long lasting relationships with their customers. It indicates that they are not just about themselves but they truly do care about their

Related Documents

  • Great Essays

    And people who mattered most to promote and place the new product in the media through public relations press releases, were present at these presentations. Secrecy of a product generated interest and added to that the Apple brand which created hype, resulted in enthusiastic anticipation of the iPad launch. Commercials were simplistic but visually pleasing and this enhanced the beauty and simplicity of the design and features of the iPad, exactly what Steve Jobs himself loved about Apple products. This is also mirrored in their shop designs featuring simple but sophisticated look just displaying the Apple products promoting their features. More recently, the iPad has been placed in most good computer electronic stores around the world and of course Apples’ own e-commerce website.…

    • 3020 Words
    • 13 Pages
    Great Essays
  • Improved Essays

    If you aren’t familiar with an Apple product, then it is safe to assume that you live under a rock. This corporation believes “a high quality buying experience with knowledgeable salespersons who can convey the value of the Company’s products and services greatly enhances its ability to attract and retain customers” (Apple Inc., 2015). This statement definitely rings true. When I bought my personal computer from Best Buy, they had specific salespersons from Apple to increase your knowledge about the products they sold to best fit your needs. I think this method truly helped me to purchase an Apple computer.…

    • 719 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    While 2 out of 10 new products are successful, new products introduced as brand extensions are more likely to succeed. A brand extension can earn its own brand equity as well as contribute to the equity of the parent brand. For example, Apple’s iPhone has earned significant brand equity on its own and contributed to the equity of the Apple brand by clarifying brand meaning, enhancing Apple’s brand image and bringing new customers into the brand, as well as, increased market coverage. The iPhone is considered the most influential consumer electronic product ever made for various reason such as it inspired thinner phones, better screens capable of multi-touch input thus contributing to Apple’s brand equity. In addition, the introduction of the iPhone was accompanied with building an online App Store.…

    • 1555 Words
    • 7 Pages
    Great Essays
  • Superior Essays

    Apple’s Marketing Strategy Cece Caron Saint Mary-of-the-Woods College BU482 10/22/14 Apple Inc. is one of the most well-known information technology companies worldwide. So what contributes to their overall success rate? At the first glance some would most likely argue that their innovate ideas and products are what has helped Apple rise to the top, but underneath the surface is their unique and incomparable marketing strategy. It is so important for any company to develop and implement a marketing strategy that will set themselves apart from their competitors. This strategy is the foundation of what makes a company so successful.…

    • 2889 Words
    • 12 Pages
    Superior Essays
  • Improved Essays

    On the other hand, Apple purposely projects simple commercials to persuade the viewer sheer ease in operating an iPhone versus competing brands along with showing people from all around the world happily using an iPhone. In addition, subconsciously I see large numbers of users with this phone and commercials to further ignite a desire to own an iPhone. Without actually stating it, Apple shows that owning an iPhone enables me to belong and stay on trend with the rest of the trending world. Subconsciously, Apple makes me desire the latest and greatest gadget without…

    • 1043 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Iphone Industry Analysis

    • 1210 Words
    • 5 Pages

    In the end it comes to the customer, the commercials you see, and what best suits you. You might like the Iphone because its simple, gets the job done and is a smart phone that looks good, with decent specifications. On the other hand people might like Android for the live wallpapers and the expandable memory and for a lot of customization. What really is the big picture is that Steve Jobs the created Apple, and has changed the industry of music forever by making a device that you can take anywhere and play your music and videos on. This in fact gave inspiration to people making other smart phones and applications.…

    • 1210 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    When customers buy an iPhone they are getting beautiful hardware seamlessly integrated with an OS that is built specifically for Apple products. Apple This synergy locks customers in and prompts them to buy more Apple products to add to their synergy. No competitor has a synergy that can compare. Rivalry among Competing Firms: It's not easy to compete with Apple. While Apple's Gross profit soars as it takes advantage of a willing market ready to adopt smart phones and tablets, many competitors stand by losing profit and market…

    • 1191 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    The Software programs also made Apple gain profits due to its innovative and cutting-edge designs. Apple was transferring the world into the modern one, and the customers were looking forward to see the new out coming of Apple products. Then in 2012, iPhone 5 appeared. Not only iPhone…

    • 1289 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Gke Task 1

    • 1725 Words
    • 7 Pages

    Like they get feedback from consumers and then focus on it this is the reason that they provide free installation of software to their customers. Question: 4.2 Answer: If we talk about the effective communication and monitoring of customer service then if can say that apple company give proper product knowledge to their employers so that they can explain it to customers in order to give good customer service. Like we can say that when apple’s iPhone launch a new software then it give the knowledge of their features to their employers. They trained their staff through different processes and then when a customer come to the store then that employer explain that features to their customers in order to give good customer service. Question: 4.3 Answer: As we already mention that apple company provide good security system of multi-touch technology.…

    • 1725 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    On the surface, Google’s Pixel advertisement is just another commercial showcasing a smartphone out of the many phones that are available today (YouTube). However, they are attempting to build and strengthen their brand by putting the nail in the coffin, enticing Apple consumers to become loyal to them. Google tries to do this by borrowing Apple’s marketing tactics and also effectively punishing them for their grave mistake. The commercial starts off by asking the viewer…

    • 1112 Words
    • 5 Pages
    Improved Essays