Exclusivity
The exclusivity strategy is one whereby the company restricts its product to a limited number of customers. This is done to build customer relationships and increase customers’ loyalty towards the brand.
Example- Apple
Apple is a technology designer and manufacturer. They also produce various computer software and online services. Apple is known for devices such as the iPhone, iPad, mac, iTunes and iPods. They are currently the number one selling smartphone provider in the world.
How does Apple become the top smartphone produce in the world? This is achieved using the exclusivity technique which Apple customised for its own use. Apple made customers believe that the IPhone they are purchasing is exclusive to them. To help achieve this, apple deliberately restricted the …show more content…
The four main marketing strategies include market penetration, market development, product development and diversification. Companies such as Intel, Coca Cola and Dove use a combination of each of the strategies stated above to help boost sales. The strategies stated above, also known as the Ansoff Matrix, is used to help gauge the risk factor regarding each of these strategies. Movement horizontal and vertical along the matrix means you immediately inherit more risk. Depending on the outcome you want to achieve the company would use a strategy to suit their needs. If done correctly, it can prove very successful to the business in terms of customer loyalty and sales. Despite the main marketing strategies companies can also utilize other approaches to gain profitable customer relationships. Apple showcases this by using an altered version of their exclusive strategy. The exclusive strategy allowed the company to grow and prosper in a highly competitive market. Without any proper strategy in place, companies can suffer financial difficulties and eventually
The exclusivity strategy is one whereby the company restricts its product to a limited number of customers. This is done to build customer relationships and increase customers’ loyalty towards the brand.
Example- Apple
Apple is a technology designer and manufacturer. They also produce various computer software and online services. Apple is known for devices such as the iPhone, iPad, mac, iTunes and iPods. They are currently the number one selling smartphone provider in the world.
How does Apple become the top smartphone produce in the world? This is achieved using the exclusivity technique which Apple customised for its own use. Apple made customers believe that the IPhone they are purchasing is exclusive to them. To help achieve this, apple deliberately restricted the …show more content…
The four main marketing strategies include market penetration, market development, product development and diversification. Companies such as Intel, Coca Cola and Dove use a combination of each of the strategies stated above to help boost sales. The strategies stated above, also known as the Ansoff Matrix, is used to help gauge the risk factor regarding each of these strategies. Movement horizontal and vertical along the matrix means you immediately inherit more risk. Depending on the outcome you want to achieve the company would use a strategy to suit their needs. If done correctly, it can prove very successful to the business in terms of customer loyalty and sales. Despite the main marketing strategies companies can also utilize other approaches to gain profitable customer relationships. Apple showcases this by using an altered version of their exclusive strategy. The exclusive strategy allowed the company to grow and prosper in a highly competitive market. Without any proper strategy in place, companies can suffer financial difficulties and eventually