Analysis Of The Movie 'Branding In The Film The Founder'

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Branding and Franchising:

What is branding? Branding is having a trademark or image for your business in order for the public to recognise your business. Branding is trying to perceive your values in your advertising, and by giving your company a recognisable appearance and personality. Franchising is a marketing strategy to help attract customers and keep their loyal customers. Its often a relationship between two groups which have the same goal to market the business. Example, to get and keep more customers than their competitors. The franchise will often sell the products that other franchises sell, but will do a particular form of marketing in that area of franchise to help the public identify that specific franchise. To have a brand
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Example of being unethical in a business environment, (whistle blowing, bribe and corruption) Ethics is taking pride in your work, by being professional and working hard. Ethical behaviour provides specific conducts and rights, such as the code of conduct, and code of ethics.
There are many examples of ethical and unethical behaviour in “The Founder”.
Ray Kroc as the main actor in this film shows a series of unethical behaviour in his attitude, the things he says and the way he approaches business situations, but there are also a few ethical acts in this film.

An example of unethical behaviour in The founder is conflict of interest. The Mc Donalds brothers had this idea of having a small fast food restaurant, with fast service and good quality food, but Ray had this big idea of building the Mcdonalds and its fast food industry upwards, by increasing the number of McDonald franchises all over the state. The brothers and Ray had conflict when it came to agreeing to things and making decisions about Ray’s bigger ideas, examples of these could
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Ray signs a contract, but because of his great ideas and how much he loves McDonalds, he steals the brothers idea, and origin and makes it his own. He buys and invests in land and builds his own franchises of Mcdonalds and decided to call it his idea and business, and stated he was the founder of Mcdonalds. He was partners with the brothers, but took advantage of the situation and used it to create his own business and franchises without informing the brothers about what was happening.

Ray uses vulgar language throughout the film, this is another example of unethical behaviour, as he uses inappropriate language as a business owner and franchise owner, you should always be professional and show the stakeholders that you are professional about the specific situation.

Another unethical behaviour example is at the restaurant when Joan and Ray were flirting with each other. This was unethical because it this was a business meeting between Rollie and Ray, but Rollie’s wife, Joan, and Ray were making flirting faces at each other, as well as not focusing on the appropriate meeting being

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