Apple Research Assignment

Improved Essays
Research Assignment
Technology is one of the greatest things that life can offer. Most of us wouldn’t be able to perform our daily tasks without it. You have devices and gadgets such as phones that can access the internet, take high quality pictures and send and receive phone calls/text messages from long distances that you couldn’t even imagine. That is insane, 20 years ago this would’ve been impossible. With technology rapidly advancing day by day, there’s one company that has yet to slow down. That powerhouse is known as Apple. They are the most successful company of our time, and here’s why.
Apple’s products are very user friendly and intuitive. Even with technology in these times being very complex, they still seem to find a way to make
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What other tech companies lack is a retail infrastructure. This point ties in the previous point with Apple having a simple product line. Their staff is friendly and knowledgeable and you will get your questions and concerns solved as quickly as possible. The retail stores are the key to their success. Most companies do not have a dedicated store and that hurts them. Receiving customer service in person is a more immersive experience than receiving it through the phone or online by email. The genius bar is Apple’s weapon of mass destruction. You can get all of your support there and every Apple retail store has one. These guys are equipped with knowledge on all Apple products and are friendly. They have 454 retail stores across the globe providing service about anywhere. A customer got their iMac fixed in 3-5 days with no problems whatsoever. He stated everything went smoothly. I have had a similar experience. There was a problem with my iPhone and I got it fixed right away. It was a same day repair (varies on problem) and the staff was really outgoing and straight to the point. The retail stores make a huge difference; it is a much friendlier environment getting assistance in person as opposed to talking to someone over the

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