This commercial is a very effective at advertising skittles. It is able to appeal to a variety of people because it is not gender specific and also not age specific allowing almost anyone to be able to relate with it. For example, the girlfriend is someone that all teens watch the ad could relate with while the dad and mom are people that parents could relate with. The appeals to ethos and pathos also make the advertisement better. For instance, the emotions of pity and humor makes the viewer pay attention to the ad and the reasoning makes it seem like eating skittles is a good choice. The use of bandwagon also really helped this commercial because in today society people want to fit in. The commercial shows a lot of people that are very different
