The Dreamer Advertisement Analysis

In the ad the speakers are the people at Honda who created the ad of a scientist who is thinking when all of a sudden he comes across a great idea a honda civic, the car comes comes out of the back of his head along with a road and around it mountains, waterfalls and trees. With this ad the people at Honda are trying to persuade innovators to buy the new car that the Honda company has came out with, The Honda company does this by using an innovative and technical tone to persuade the audience to buy this car. Through the ads use of images, word choice and sounds the ad targets the innovators who are looking for the next big thing but the ad would be completely different if the commercial were trying to appeal to another demographic for example …show more content…
Typically when there is a car ad that is targeting a family rather than only music playing in the background there is a narrator talking about the car. The reason that there is a narrator talking about the car in ads targeting families is because a person with a family has people that they care about that they want to keep safe so the ad would have a narrator in the back talking about the new and improved safety features of the new Honda civic. The music that is played is a fast paced song showing a car going at high speeds unlike other ads which show slow driving with a calm song. The ad purposefully does this in order to give off the feeling that this car is not typically a car that is for the family because of the speed that it is going at and the music that is played while it does so. Through the choice of sounds that the creators of this ad choose to appeal to the innovators looking for the next big thing rather than people looking for a family car to get their family around …show more content…
During the whole ad there is not a single word spoken other than the lyrics of the song in the background but at the end the creators of the ad choose to put in just one sentence to finalize the ad and those areas “direct from our imagination the new Civic Sudan from Honda.” With that one sentence the ad shows that it is trying to get the innovators and the adventures to buy this car because with the word imagination it gives the feeling of looking for the next big thing or the feeling of going out into the word and looking for adventure rather than ending with some sort of message that will show the importance of family and keeping them safe. The ad uses word choice and in only ten words the ad makes it clear that it is targeting the innovators and the adventures. In conclusion, the ad would look entirely different is the ad were targeting a different group of people for instance a family looking to buy a car rather than a car for someone that is looking for the next big thing or someone that is looking for adventure. The ad shows this through its use of sounds in the video, the use of images and the choice of words. The ad “The Dreamer” was meant to mainly targeting the adventures and the innovators and the ad wouldn’t look the same if its main demographic were a