Sexuality: A Feminist Place In Advertising

As most women I read tons of fashion magazines a year. Awhile back I came across an ad for Tom Ford. Instead of sniffing the insert and flipping as usual, I paused. The ad was so in your face; it was almost impossible to ignore it. The apparent sexuality was a definite attention grabber and after further investigation so are many other aspects of the ad. Although sexuality is an indicator to make people stop and look, bottle placement plays a vast part in this advertisement. In this particular ad, the cologne bottle is first placed in between the model’s breast with her hands pointed towards it and then directly over her vaginal area where once again her hand indicates the bottle should be noticed. This particular placement creates a susceptibility in the reader. Once you become vulnerable that’s when the obvious methods of advertising reel you in. …show more content…
The only part of her face showing is her mouth, which she’s holding open in a somewhat submissive manner. The model is actually completely nude with her hands covering her bare breasts. The model’s skin is glistening with signs of heat which also indicates passion. Not to mention she is obviously in shape per her firm breast and a flat stomach, which keep in mind may be due to several surgeries. At first glance, anyone with a fifth grade reading level and eyes can see who this ad was initially intended for. The model’s purpose along with Tom Ford’s marketing team was to draw in male buyers. Whereas I’m sure the majority of the sales go to men, women may also become interested in the product for completely different