are things you have to pay for and the things are cheap or affordable. The lifestyle of a “covergirl” is different from the average life style of a regular everyday person.
Malgorzata Wolska author of “Gender Stereotypes in Mass Media” theorize the stereotypes of women and men in television commercials. The author points of characteristics of popular advertisements today and some that you wouldn’t normally see that they are overly sexualized, beautiful and independent (143). CoverGirl’s advertisements display women in the same way, just as Wolska said. In a CoverGirl commercial, it shows 8 different women with a crop top and “booty shorts” advertising the new make-up for football season. This commercial was over sexualizing the women who were …show more content…
They use the influence of celebrities who are popular among large group of women such as Ellen DeGeneres, Raina Hein and Janelle Monae. These celebrities are famous for the femininity that they bring to their performances and careers, but in the CoverGirl advertisements as well. Women are consistently put on low pedestals which was created by the media and various companies, as just being able to do one thing rather than something masculine just being plain beautiful. Television commercials, magazines and billboards are simple examples of how CoverGirl influences the society perceptions of what it means to be a beautiful women. However, it is not true that a beautiful women must have a noticing face, perfect smile and long pretty hair, which is what CoverGirl presents. A women should be recognized as someone who demonstrates honesty, compassion and support for the next generation. A women who is given the right to be put on a billboard should demonstrate great leadership skills alongside with great communication skills. By typecasting a type of person by their appearances, it allows the media to lie and hurt young women. CoverGirl should eliminate the beautiful girl word statement that is in many of their advertisements and allow ourselves to decide who the “beautiful women” are in our
Malgorzata Wolska author of “Gender Stereotypes in Mass Media” theorize the stereotypes of women and men in television commercials. The author points of characteristics of popular advertisements today and some that you wouldn’t normally see that they are overly sexualized, beautiful and independent (143). CoverGirl’s advertisements display women in the same way, just as Wolska said. In a CoverGirl commercial, it shows 8 different women with a crop top and “booty shorts” advertising the new make-up for football season. This commercial was over sexualizing the women who were …show more content…
They use the influence of celebrities who are popular among large group of women such as Ellen DeGeneres, Raina Hein and Janelle Monae. These celebrities are famous for the femininity that they bring to their performances and careers, but in the CoverGirl advertisements as well. Women are consistently put on low pedestals which was created by the media and various companies, as just being able to do one thing rather than something masculine just being plain beautiful. Television commercials, magazines and billboards are simple examples of how CoverGirl influences the society perceptions of what it means to be a beautiful women. However, it is not true that a beautiful women must have a noticing face, perfect smile and long pretty hair, which is what CoverGirl presents. A women should be recognized as someone who demonstrates honesty, compassion and support for the next generation. A women who is given the right to be put on a billboard should demonstrate great leadership skills alongside with great communication skills. By typecasting a type of person by their appearances, it allows the media to lie and hurt young women. CoverGirl should eliminate the beautiful girl word statement that is in many of their advertisements and allow ourselves to decide who the “beautiful women” are in our