A Rhetorical Analysis Of Keystone Commercial

Keystone Smooth Beautiful women and a fun time can attract anyone to a product. That is what the beer company Keystone is going for in their commercials. Their commercial usually consist of a beautiful girl and a blue collar looking man saying something nice to the beautiful girl ultimately sweeping her off her feet. The commercial I watched used a figure head of a blue-collar man. They used a beautiful woman in distress and shows their product helping them win the beautiful woman over and the use of comedy with the weird situations. I believe that Keystone Brewing company commercial is affective. As matter of fact, the Keystone commercial I watched the character Keith Stone, he was walking with a thirty pack of Keystone on his shoulder. When he saw a little elderly lady try to get something named Key-Key out of a tree. So, Keith Stone walks off screen and comes back with a ladder and proceeds to climb up the tree. …show more content…
The company uses a made-up person named Keith Stone. Keith Stone visually is an average looking man with facial hair and long hair. He is wearing an average looking outfit. The man is supposed to represent a blue collar hard working everyday guy. He is always caring a thirty pack of Keystone beers. Keith is always shown as smooth talking. They use Keith stone because that is there target audience the average everyday man.
On the other hand, they use an attractive woman in every commercial. The woman is always model like height. The always have a clear complexion. They always talk in a smooth voice and talk like they are interested in the male actor. The woman usually wear a revealing top. Their pants are also tight fitting and if not pants they are wearing very short shorts. The company believes that if they uses attractive woman it will attracted more people to their product because they want people to believe that if you drink there product then the consumer will attract beautiful