Commercials have many ways to capture their audience’s attention. Bridgestone Tires was able to convey many messages though the commercial. They used many techniques that really tempt the audience to buy and to continue to buy their products. They target almost everyone who owns a car, who has a heart for animals and to those who love humor. Bridgestone Tires has many ways that they appeal to viewers in this particular commercial. The first thing that comes to mind when watching this commercial is “aww” look at the little squirrel. When all of the sudden, the squirrel runs in the middle of the street, which is located in the middle of the forest. Then there is a speeding car, and the audience thinks “Oh No, the Squirrel” (Squirrel). In just
