Fathers can be protective over their daughters when they begin dating. In “First Date” the father portrayed by Kevin Hart follows his daughter around on her first date with a guy. “First Date” adequately persuades fathers with teenage daughters to purchase the “Hyundai Genesis with Car Finder” (“First Date” 00:00:45-47).
In the beginning of the commercial, a guy knocks on a door. A teenage girl answers the door, then a concerned father follows. The father tells the date to take his new car. As the daughter and date goes to the movies, theme park, and a romantic hillside spot, the father follows to keep a close eye on his daughter. The date takes the girl home, drops her off, and returns the keys. The father asks the daughter what they did that night as he turns and smirks at the camera. Throughout the whole commercial the father is following …show more content…
The director used him to help make the commercial stand out to a specific ethnical background. By using Kevin Hart, the commercial reaches out to a minority group. This, in turn, helps to reach most of the minority groups that live in America. Also, Kevin Hart is used to help make the commercial funnier because he is a comedian. In return the commercial gets more views by Kevin Hart’s fans. This helps to sell more Hyundai Genesis.
This commercial uses the Fowles Appeal, need to nurture. The father feels it is his responsibility to make sure his daughter is being taken care of on her date. He also feels it is his job to make sure the guy does not try anything with his daughter. The father feels these things and makes the audience feel they need to do the same for their own daughters.
In the end, the father scares the guy away while watching over his daughter, as this was his goal throughout the whole commercial. This commercial works well because it persuades the father of a teenage daughter to buy the Hyundai Genesis with Car Finder to keep an eye on his daughter while on a
In the beginning of the commercial, a guy knocks on a door. A teenage girl answers the door, then a concerned father follows. The father tells the date to take his new car. As the daughter and date goes to the movies, theme park, and a romantic hillside spot, the father follows to keep a close eye on his daughter. The date takes the girl home, drops her off, and returns the keys. The father asks the daughter what they did that night as he turns and smirks at the camera. Throughout the whole commercial the father is following …show more content…
The director used him to help make the commercial stand out to a specific ethnical background. By using Kevin Hart, the commercial reaches out to a minority group. This, in turn, helps to reach most of the minority groups that live in America. Also, Kevin Hart is used to help make the commercial funnier because he is a comedian. In return the commercial gets more views by Kevin Hart’s fans. This helps to sell more Hyundai Genesis.
This commercial uses the Fowles Appeal, need to nurture. The father feels it is his responsibility to make sure his daughter is being taken care of on her date. He also feels it is his job to make sure the guy does not try anything with his daughter. The father feels these things and makes the audience feel they need to do the same for their own daughters.
In the end, the father scares the guy away while watching over his daughter, as this was his goal throughout the whole commercial. This commercial works well because it persuades the father of a teenage daughter to buy the Hyundai Genesis with Car Finder to keep an eye on his daughter while on a