Essay on A Review On Business Promotion

860 Words May 5th, 2016 4 Pages
Yelp!

I. Introduction

We (and the rest of the internet for the past decade) have already become familiar with online review sites which are so important for business promotion. Suppose you run a business, wouldn’t it be great if you could get every buyer that walks into your small business to give you a recommendation? Customer endorsements are a strong kind of marketing and give a great return on marketing investment. A recommendation is more effective and highly potential to bring in new customers than an ad in a coupon clipper or yellow papers. Yelp is a typical website, one of the best places on the Internet for consumers to find a quality review.

II. Background on Technology

Born in 2004, Yelp.com is known as one of the pioneers in the field of online review website which uses the reviews and recommendations of users to create content for the website. Yelp initially only exploited the restaurant industry and food in the local markets (San Francisco, USA). So far, after 10 years of operation Yelp has covered throughout the U.S. and developed into the Canadian market (2010), along with the expansion of so many different categories (there are more than 20 categories). By 2009, the site had 4.5 million reviews (Miller 2009). Currently, there are 132 million monthly visitors and 57 million reviews (Yelp.com). On Yelp!, people can read place reviews and people can write place reviews. In order to write a review, a user must obtain a free account with…

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