TAG Heuer

Around the world professional athletes are paid between hundreds of thousands dollar to millions of dollars to play a sport, whether its catching, throwing, shooting, passing, or hitting a ball. These types of money should be given to American who are contributing to our society. American like firemen. police officer, or soldiers are being payed less money who are risking their lives every day. Teachers who work five days a week grading papers, teaching new material, and provide instruction in…

Endorsement Contracts Between Sports Stars and Product Manufacturers INTRODUCTION- The relationship between sports celebrities and product manufacturers in terms of endorsements has undergone a heavy transformation in the last one and a half decade. In recent times, the endorsement by sports celebrities has emerged as one of the most successful marketing communication tools that can help, both, the athlete and the agent who earn a large amount of income. The statistic given below shows the…

2. INTRODUCTION India's luxury market is expanding and is is expected to cross the $10 billion-mark by 2014 boosted by a new class of wealthy termed as the 'closet customers' who have joined the traditionally rich contributing to higher luxury sales, as per ET report. According to the CII-IMRB report, as a result of the economic slowdown in 2013 has impacted the luxury market to a certain extent but by mid-2014 the market is expected to revive and continue its growth trajectory and grow at…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…