Okhotny Ryad Shopping Center Case Study

7177 Words 29 Pages
2. INTRODUCTION

India's luxury market is expanding and is is expected to cross the $10 billion-mark by 2014 boosted by a new class of wealthy termed as the 'closet customers' who have joined the traditionally rich contributing to higher luxury sales, as per ET report.
According to the CII-IMRB report, as a result of the economic slowdown in 2013 has impacted the luxury market to a certain extent but by mid-2014 the market is expected to revive and continue its growth trajectory and grow at nearly 17 per cent in the year.

India is no stranger to the concept of luxury although the extremes of wealth, historically, were empowered to a few. After that followed liberalization, after which took place explosive economic growth and the country witnessed
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The hundred or so shops here feature all the popular luxury brands as well as some middle-ground ones – from Tommy Hillfiger to Yves Rocher and more.
The best part? The entire mall is built underground, so many tourists miss it – which means you might end up mixing with lots of locals when shopping here. The center stage of the mall is the giant troika fountain, which splashes visitors as they step into the mall. Plus, to make up for the lack of natural light, the mall features lots of stained glass domes and windows that open up towards the metro station -- and showcase some of the best architectural design in Moscow.

Bawadi Mall – Al Ain, United Arab Emirates

The Emirates are home to some of the most luxurious shopping areas in the world, and the Bawadi Mall is no exception. While the 400 plus shops and restaurants here are impressive enough, it’s everything else the mall has to offer that makes this an awe-inspiring
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The title of India’s first luxury mall is aptly justified by brands like Rolex, Burberry, Louis Vuitton, & Canali. An elevated roof top helipad will provide a five minute aerial commute to the airport. Four storeys of multi-level parking, in addition to one common basement for the entire UB City and extensive surface level car parks, will provide UB City the remarkable prospect of offering virtually unlimited car parking space.
Other highlights at UB City include an 800 seater Amphitheatre, internationally famed Oakwood Serviced Residences along with a Day Spafrom Angsana. To ensure your taste buds are also taken off, UB City is home to various cuisines ranging from Italian to Chinese, apart from Indian & Japanese options too.
UB City set heads rolling when it was first announced & till date continues to dazzle. From being voted as the most outstanding structure in Karnataka, to picking up 11 awards over a short 3 year period, UB City truly lives up to its billing of being India’s first Luxury Mall. It has won the Karnataka’s Outstanding Concrete Structure Award in 2008.
DLF

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