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    Introduction to Assignment 1 This report contains information about British Airways as a company. During the three tasks given on this first assignment, all the information founded is used to analyse British Airways in order to find the main key-factors which influence the demand. These factors have different sources, like the service provided from British Airways, the company’s brand recognition (reputation and image), political forces/social crisis and the economic growth. All these…

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    Southwest airlines have long been a successful airline company and has landed top ten in FORTUNES most admired companies multiple years in a row. Southwest is widely known for sticking to their original success formula that consists of serving no meals (only snacks), charging no fees to change same-fare tickets, consisting of no assigned seating, it has no electronic entertainment on their planes, simply relying on persistently fun/outgoing flight attendants to entertain their passengers. One…

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    Parnell (2014) defines organizational culture as the beliefs, behaviors, and values shared by members of a firm, which is one component used to implement strategic change (p. 296). Organizational culture describes the shared beliefs, values, and practices among the employees at an organization (p. 295). According to Quick (1992), Southwest Airlines’ corporate values are humor, selflessness, and luv (p. 47). Southwest Airlines’ website (n.d.) states that safety, warrior spirit, dependability,…

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    Chapter 5: Crashes that changed aviation There accidents that were a wake up call in the aviation industry. They triggered important safety improvements and upgrades; some of them are felt the moment you sent foot on a plane as. On June 30, 1956 the commercial aviation of the USA was hit by one of the worst accidents in those days in terms of money spent. TWA flight 2 and united airlines flight 718 collided in midair above the Grand Canyon due to both of them flying in the same airspace. Its…

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    Doing business in the aeronautics sector means dealing with highly competitive environment and after losing some share market to Airbus, Boeing decided in 2004 to build a new aircraft making it outsourcing strategy deeper in order to save money and to be more profitable on the market. Building a new aircraft is very expensive and take very long time so the top management wanted to make it cheaper and faster in order to face the hard competition with the European leader airline Airbus (owned by…

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    Error Fares Case Study

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    Error Fares and How to Take Advantage of Them Error fares as the name implies are fares put up by the airline that are either below or above the normal fare for the flight or hotel bookings and reservations. It is amazing to know that one can take advantage of this, even on a low budget, you can travel to seamless locations and make reservations at unbelievable rates. The prices are too good true, for example you can get an error fare of $500 for a flight ticket of $5,000. In the article we…

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    This risk assessment model is created by knowledge elicitation from the subject matter experts within the airline organization. The model represents risk as a hierarchical decomposition of contributing factors, whose interrelationships are represented by a fuzzy rule set. The decomposition of risk can help to identify those elements that contribute most significantly to the calculated risk and hence allows us to take the necessary mitigating action. 3.2 BASIS OF APPROACH The civil aviation…

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    and retrieval and carries out transactions between different information systems (Ward 2016). In an airline survey SITA have highlighted the trends for the coming year and beyond, which has been based on information gained form the top two hundred carriers, which give a good insight into future developments. Their survey showed that cyber security, the ‘Internet of Things’ (IoT), cyber security, and business intelligence the highest priority for airlines, with 91 percent of airlines plan to…

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    Harrier Jet Case Study

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    The legal issue in this circumstance is of the contract and its validity. The first factor to consider is to determine if a contract even exists. The drink company implied, through a commercial advertisement that if an individual earned seven million company points, they would be rewarded with a jet. It needs to be determined if this was an offer made in the advertisement. The individual saw this commercial and did, in fact, reach the 7 million company points. He then wrote to the company and…

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    Revenue management (RM) was first implemented in the 1970s and practised mainly within the airline industry, also known as airline yield management (Cross, Higbie, & Cross., 2009). Smith (1992) described revenue management as “selling the right seats to the right customers at the right price” (as cited in Schuessler, 2010). In the late 1980s, the hotel industry adopted this practice from the airline industry, with a similar objective to increase revenue. The implementation of RM by American…

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