Information goods
Information goods to not highlight in the airline industry as a seller, however airlines do use information goods, as with other industries, in some format. Airlines that provide in-flight movies and music are making use of providing information goods to their customers especially if they charge a fee for this. Weather reports (Ward 2016) is another illustration of a very beneficial information good used by airlines when deciding on diversions within routes.
The importance of information
According to (Buhalis 2004) having more information is of vital importance in assisting airlines to make strategic and operational decisions in the areas of sales and marketing, planning schedules, pricing and yield management.
Pricing …show more content…
2013).
The following table illustrates some of the technological changes and activates that Ryanair specifically have achieved with the aid of the digital economy since 2000, when they first set up their booking website. Technology and information systems have had a significant role to play in the company’s strategy to date, with the internet being the main focus for Ryanair’s strategy in underpinning its business model.
Table 1: History of Ryanair
Year Activity
2000 • Ryanair launches booking website - www.ryanair.com. (Ryanair 2016)
• ryanair.com adds car hire, hotel accommodation, travel insurance and rail services to their website (Ryanair 2016)
2006 • Launch of Web check-in service (Ryanair 2016)
2007 • Ryanair has named Expedia Private Label as their exclusive partner in providing hotel accommodation for their passengers on www.ryanair.com (Eye for travel 2007)
2008 • Ryanair signed a deal with GuestLogix for on-board sales technology, providing them with handheld electronic POS devices (Thompson 2008)
2012 • Ryanair have launched a mobile app for iPhone (Neylon, M …show more content…
Information technology innovation makes costs effectively negligible for information search and retrieval and carries out transactions between different information systems (Ward 2016). In an airline survey SITA have highlighted the trends for the coming year and beyond, which has been based on information gained form the top two hundred carriers, which give a good insight into future developments. Their survey showed that cyber security, the ‘Internet of Things’ (IoT), cyber security, and business intelligence the highest priority for airlines, with 91 percent of airlines plan to invest in cyber security programs over the next three years (SITA, 2016)
New technology initiatives for by
Information goods to not highlight in the airline industry as a seller, however airlines do use information goods, as with other industries, in some format. Airlines that provide in-flight movies and music are making use of providing information goods to their customers especially if they charge a fee for this. Weather reports (Ward 2016) is another illustration of a very beneficial information good used by airlines when deciding on diversions within routes.
The importance of information
According to (Buhalis 2004) having more information is of vital importance in assisting airlines to make strategic and operational decisions in the areas of sales and marketing, planning schedules, pricing and yield management.
Pricing …show more content…
2013).
The following table illustrates some of the technological changes and activates that Ryanair specifically have achieved with the aid of the digital economy since 2000, when they first set up their booking website. Technology and information systems have had a significant role to play in the company’s strategy to date, with the internet being the main focus for Ryanair’s strategy in underpinning its business model.
Table 1: History of Ryanair
Year Activity
2000 • Ryanair launches booking website - www.ryanair.com. (Ryanair 2016)
• ryanair.com adds car hire, hotel accommodation, travel insurance and rail services to their website (Ryanair 2016)
2006 • Launch of Web check-in service (Ryanair 2016)
2007 • Ryanair has named Expedia Private Label as their exclusive partner in providing hotel accommodation for their passengers on www.ryanair.com (Eye for travel 2007)
2008 • Ryanair signed a deal with GuestLogix for on-board sales technology, providing them with handheld electronic POS devices (Thompson 2008)
2012 • Ryanair have launched a mobile app for iPhone (Neylon, M …show more content…
Information technology innovation makes costs effectively negligible for information search and retrieval and carries out transactions between different information systems (Ward 2016). In an airline survey SITA have highlighted the trends for the coming year and beyond, which has been based on information gained form the top two hundred carriers, which give a good insight into future developments. Their survey showed that cyber security, the ‘Internet of Things’ (IoT), cyber security, and business intelligence the highest priority for airlines, with 91 percent of airlines plan to invest in cyber security programs over the next three years (SITA, 2016)
New technology initiatives for by