Hegemonic masculinity

between the earplugs marketed towards males, and those marketed towards females. These marketing tactics are influenced by our society’s ideas of what characteristics males and females should possess. The hyper masculine ear plugs reflect the hegemonic masculinity ideal. The advertisements for these products play on the fears that people who do not conform to the expected behaviors on their side of the gender binary. (Lecture,…

Marketing and advertisements have allowed for the inequality between men and women. As time progresses, the sexual objectification of gender has become weaved into our society’s culture. As many who study under the branches of Communications, Media and Marketing, they have become no stranger to the objectification of women in the media. The submissiveness of women can also lead to the consideration as how men are perceived through the eyes of one’s individual gender. Fashion advertisements…

Hybrid Masculinity Of the three theories of masculinity described in this paper hybrid masculinity appears to best align with critiques of transgender experiences described at the beginning of this paper: a male-originating gendered-appropriation, or those “gender projects that incorporate ‘bits and pieces…of marginalized and subordinated masculinities and at times, femininities” (Bridges 60) (emphasis mine). For example, similar to Bridges’ claim that some (hegemonic) heterosexual men…

manhood is usually defined by including the word masculinity. Because of this, the notion of what “being a man” (manhood) entails is often centered and pictured by society in similar terms. For the most part, manhood is thought to include some of the following characteristics: assertive, aggressive, independent, provider, rational, dominate, emotionless, etc. Due to the commonality that is associated between what constitutes “being a man” and masculinity, men are restricted from living a full…

women makes them vulnerable to certain kinds of behavioral issues may be caused by sociocultural factors (Eisler and Blalock, 1991). The traditional definition of masculinity refers to the hegemonic culture's view on the masculine behavior of men ( Brannon as cited in Edwards and Jones, 2009). Men who do not fit the normative view of masculinity are undervalued and viewed as less powerful. Because of this, men strive to gain power by following this traditional behavior. According to Pleck (as…

Rebecca Feasey examines the representations of masculinity within television adverts. Feasey explores the representations of masculinity in relation to the hegemonic order and social context. Society have a very narrow perception of masculinity were often many traits of the everyday man is disregarded which Feasey explores within her article. Unileaver’s Lynx range was Feasey’s choice for her case due to the brand heavily promoting themselves as a very masculine product. Lynx’s adverts have…

binaries – mixed race and trans individuals, in this case. ‘Truth regime’ refers to the hegemonic discourse that is accepted by society as true, functioning as an inherent truth. Rahilly (2015)…

This is a site many gender roles and expectations, especially those in respect to masculinity, are played out and reproduced. Sport, especially football, is seen as an inherently masculine space, adhering to the discourse that physicality and strength are masculine traits while female dominated sports such as netball require little physical…

Tickner describes hegemonic mascolinity as, “a type of culturally dominant masculinity that he distinguishes from other subordinated masculinities, is a socially constructed cultural ideal that, while it does not correspond to the actual personality of the majority of men, sustains patriarchal authority and legitimizes a patriarchal…

Gender is the cultural and social rendering of masculinity and femininity. Gender is thus a social structural phenomenon but is also produced, negotiated, and sustained at the level of everyday interaction. Gender does not exist on its own, independent of human interactions and relations. Typically, females are expected to exhibit feminine behaviours and males are expected to act in masculine ways. The stereotypical male is aggressive, competitive, active, instrumental, rational and strong. The…