Federación Nacional de Cafeteros de Colombia

Globalization is pushing organizations to be more competitive and is forcing them to be highly innovative, creative, and prompting them to be more proactive, visionary, with a better strategic plan and mechanisms that can make them more productive and unique. This paper would try to identify (a) market and non-market strategies that Starbucks has used in Colombia since 2014, and (b) market and non-market strategies of the domestic competing Colombian brand, Juan Valdez (a national symbol), who represents the Colombian coffee brand worldwide. The research will also include The SWOT analysis identifying weaknesses, opportunities, strengths and threats, if Starbucks in Colombia will continue to grow in the domestic market. Globalization, by…

invaded and then colonized by Christopher Columbus and Juan Ponce de Leon. After Spain conquered parts of the Americas, it increased their knowledge of new land, also called ‘New World’. Using that knowledge, the Spanish took advantage of the high status that was given to them due to the substantial amount of newly-discovered land. The Spanish changed the New World in many ways, which caused Spain to become one of the most powerful countries throughout the sixteenth century. Columbus was highly…

be found. There are a few candles in the painting some are lite and some are in the hands of the people who are dead or waiting to die. There is a man who is appearing from a door like window who is reaching for the center which is towards the light but he is also holding a candle. Which makes a big question mark why is he looking towards the light if he already has it maybe he is trying to keep as much light as possible to help the other people. Image " I am painting which I shall…