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15 Cards in this Set

  • Front
  • Back
marketing environment
the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers
the acotrs close to the company that affect its ability to serve its customers - the company, suppliers, marketing intermediaries, customer markets, competitors, and publics
the larger societal forces that affect the microenvironment - demographic, economic, natural, technological, political and cultural forces
marketing intermediaries
firms that help the company to promote, sell, and distribute its goods to final buyers; the include resellers, physical distribution firms, marketing service agencies, and financial intermediaries
any group that has an actual or a potential interest in or impact on an organization's ability to achieve its objectives
the study of human populations in terms of size, density, location, age, gender, race, occupation and other statistics
baby boomers
the 9.8 million canadians born during the baby boom, following World War II and lasting until the mid-1960s
Generation X
the 7 million Canadians born between 1967 and 1976 in the
"birth dearth" following the baby boom
Generation Y
the 6.9 million children of the Canadian baby boomers, born between 1977 and 1994
economic environment
factors that affect consumer buying power and spending patterns
Engel's laws
differences noted more than a century ago by Ernst Engel in how people shift their spending across food, housing, transportation, health care and other goods and services catergories as family income rises
natural environment
natural resources that are needed as inputs by marketers or that are affected by marketing activities
technological environment
forces that create new technologies, creating new product and market opportunities
political environment
laws, government agencies and pressure groups that influence and limit various organizations and individuals in a given society
cultural environment
institutions and other forces that affect society's basic values, perceptions, preferences and behaviours