1.1) Characterise the market environment and identify the needs of customers: The market environment is a marketing term and refers to factors that affect the organization’s success to build and maintain a good and successful relationships with customers. There are three levels of marketing environment.
1. Macro-environment
2. Mircro-environment
3. Internal-environment On the other-hand marketing environment has lots of characteristics.
Before to start a business, the owner need to know what the customers want and why. A Good research on the customers helps a business organization to convince the customers that they need the products and services. The first step of the business owners …show more content…
Here are some game-changing ideas that helps a business orginazation to develop the customer satisfaction:
Treat the customers like they are the boss: Customer is the paycheck of any business. Without customer there is nobody to pay.
Here are some of the approaches that the business should do:
• Thank to all customers for their business.
• Go out way to help customers.
• Try to impress the customers as if business want a pay raise.
• Think about the paycheck every time when talk to a …show more content…
• Focus on the customer satisfaction metrics.
• Use customer support tools with ticket systems (Zendesk, Desk.com or Helpscout).
Build customer loyalty to increase customer satisfaction: Customer Satisfaction is Worthless, Customer Loyalty is Priceless. All businesses should be focuses their efforts on creating loyal customers, that will always stay with the business and not be easily influenced by competitors.
Five ways to build customer loyalty to increase customer satisfaction:
• Remember special occasions like birthdays.
• Strive to empower and educate customers.
• Invest in a self-service support channel.
• Top level managers must lead from the front with customer service.
• Talk to the customers, tap into what they want and deliver.
Avoid making these customer retention mistakes: No business is immune to unhappy customers. In fact, even companies with the best customer service in the world will still lose up to 9% of their customers to competitors.
Here are three common customer retention mistakes that are killing the customer satisfaction:
• Business are ignoring customer feedback.
• Business are taking customer feedback to