Marketing Environment as include the marketing team within a company or an organization and includes all of the outside actors and forces of marketing that affect the team's ability to build, develop and maintain successful customer relationships with targeted customer group. (1)
The Marketing Environment is two types; one is microenvironment and macroenvironment. The Microenvironment includes factors close to the organization or company its affect its ability to serve it consumers; the company, suppliers, customers markets, competitors, marketing intermediaries and public.
The macroenvironment includes of largest forces in society that affect market; demographic, economic, technological, natural, political and cultural factors.
The change in the demographic affected United Airline decision by age, gender or occupation, race, density, size, location and other statistics. …show more content…
Based on experience of the airline industry, the model assumes that, for airlines offering a high level of service, 80of profit comes from 20of customers. The profit-generating customers are the ones who are prepared to pay a premium price for a premium service. They are the ones that the airline most needs to attract.
The cultural influences United Airline because of
United Airlines uses a form of psychographic segmentation to divide the market for its services. This involves identifying the social class, lifestyles, opinions, interests, behavior and attitudes of customers. Modern communication systems play a major part in this information-gathering exercise. With the help of questionnaires, United Airlines classifies its customers by their motivations. For example, some customers choose United Airlines because of price, while others choose the airline because of schedules, frequent flyer programmes or other forms of service.
The Economic influences United Airline because
The Marketing Environment is two types; one is microenvironment and macroenvironment. The Microenvironment includes factors close to the organization or company its affect its ability to serve it consumers; the company, suppliers, customers markets, competitors, marketing intermediaries and public.
The macroenvironment includes of largest forces in society that affect market; demographic, economic, technological, natural, political and cultural factors.
The change in the demographic affected United Airline decision by age, gender or occupation, race, density, size, location and other statistics. …show more content…
Based on experience of the airline industry, the model assumes that, for airlines offering a high level of service, 80of profit comes from 20of customers. The profit-generating customers are the ones who are prepared to pay a premium price for a premium service. They are the ones that the airline most needs to attract.
The cultural influences United Airline because of
United Airlines uses a form of psychographic segmentation to divide the market for its services. This involves identifying the social class, lifestyles, opinions, interests, behavior and attitudes of customers. Modern communication systems play a major part in this information-gathering exercise. With the help of questionnaires, United Airlines classifies its customers by their motivations. For example, some customers choose United Airlines because of price, while others choose the airline because of schedules, frequent flyer programmes or other forms of service.
The Economic influences United Airline because