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16 Cards in this Set

  • Front
  • Back
The moral principles or values that generally govern the conduct of an individual or a group
The rules people develop as a result of cultural values and norms
Ethical development has three levels
1) Preconventional morality
2) Conventional morality
3) Postconventional morality
Preconventional Morality
Most basic level. Childlike. It is self-centered, selfish and based on what will be immediately punished or rewarded.
Conventional morality
Moves from an egocentric view to the expectations of society. Loyalty and obedience to the organization become most important. Concerned with whether a decision is legal and how it will be viewed by others.
Postconventional morality
Morality of the mature adult. Less concerned with how others see them and more concerned with how they see and judge themselves over the long-run. Wonder if something is right as opposed to legal.
Seven things that tend to influence ethical decisions
1) Extent of ethical problems within the organization
2) Top-management actions on ethics
3) Potential magnitude of the consequences
4) Social consensus
5) Probability of a harmful outcome
6) Length of time between the decision and the onset of consequences
7) Number of people to be affected
Code of Ethics
A guideline to help marketing managers and other employees make better decisions
Corporate social responsibility
A business's concern for society's welfare
The idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunities to build profits and help the world at the same time.
Corporate Social Responsibility has four parts:
1) Economic
2) Legal
3) Ethical
4) Philanthropic
Pyramid of corporate social responsibility
A model that suggests corporate social responsibility is composed of economic, legal, ethical and philanthropic responsibilities and that the firm's economic performance supports the entire structure
Green marketing
The development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment
Four norms to consider while making a decision:
1) Societal norms
---Newspaper test tells you how society would feel
2) General business norms
---Feelings of the discipline you're a part of
3) Company norms
---Mission, everyday decision making in co
4) Personal norms
---Does the decision feel good inside or are you struggling making it?
Moral idealism
If any bad occurs, then the action is unethical
Balance good versus bad. If good outweighs bad, then you should follow through with the action