In the months prior to the date of trade show there are many things that need to be taken care of for being well prepared. This is only a brief overview of the tasks that need to be performed in preparation for the trade show, to exhibit in the show and to follow up on the show. Further details on budgeting, booth design and promotion can be found in the sections; Trade Show Budget and Trade Show Booth Design and Promotion.
15 - 18 Weeks before Trade Show
Fill out and submit booth application form in order to ensure the best booth location.
Make travel and hotel arrangements in order to ensure availability of rooms and flights.
Apply for travel documents such as visas and passports.
Define target audience. As mentioned above, our target …show more content…
Team members will be informed of objective of attending the trade show and individual goals and responsibilities. Marketing and sales representatives will be responsible for obtaining at least 10 qualified international distributor, beer maker will be responsible for preparing instant fresh beer and the language specialist will be responsible for assisting the marketing and sales team as well as the beer maker to achieve their goals by assisting with language issues.
Submit orders to MYRON (Myron, 2014) for promotional giveaways i.e. desk calendars and pens.
Design and order lead cards for the team and decide what information should be gathered from potential international distributors to aid in call backs. Educate team members about what information they should gather from leads and why it is important.
Send pictures and a brief overview or our company and product to EXPOFORUM, the show organizer, to be included in the complimentary show preview and the e-newsletter that they prepare and distribute.
Prepare pictures, our company details and booth number and post it to the virtual exhibition space also provided by EXPOFORUM and included in the exhibition fee.
1 Month before Trade Show
Prepare a daily work schedule for booth staffs (Solberg, 2013).
Confirm that all promotional items (signage, giveaways, surveys, brochures and pre show letters) have been shipped
15 - 18 Weeks before Trade Show
Fill out and submit booth application form in order to ensure the best booth location.
Make travel and hotel arrangements in order to ensure availability of rooms and flights.
Apply for travel documents such as visas and passports.
Define target audience. As mentioned above, our target …show more content…
Team members will be informed of objective of attending the trade show and individual goals and responsibilities. Marketing and sales representatives will be responsible for obtaining at least 10 qualified international distributor, beer maker will be responsible for preparing instant fresh beer and the language specialist will be responsible for assisting the marketing and sales team as well as the beer maker to achieve their goals by assisting with language issues.
Submit orders to MYRON (Myron, 2014) for promotional giveaways i.e. desk calendars and pens.
Design and order lead cards for the team and decide what information should be gathered from potential international distributors to aid in call backs. Educate team members about what information they should gather from leads and why it is important.
Send pictures and a brief overview or our company and product to EXPOFORUM, the show organizer, to be included in the complimentary show preview and the e-newsletter that they prepare and distribute.
Prepare pictures, our company details and booth number and post it to the virtual exhibition space also provided by EXPOFORUM and included in the exhibition fee.
1 Month before Trade Show
Prepare a daily work schedule for booth staffs (Solberg, 2013).
Confirm that all promotional items (signage, giveaways, surveys, brochures and pre show letters) have been shipped