With the constant pressure of exams, presentations, meetings, and job fairs, the last thing a college student should worry about is storage space. With the excitement that comes with leaving home and moving into their own dorm or apartment, college students rarely realize the unmet need of storage space. According to Zillow, “closets have been the number two most-requested amenity since 2013.” As students ourselves, we realized the challenge of finding useful products to create organization. To solve this problem, we created Oh Snap!
Our product is designed to help college students customize their own form of storage space through interlocking pieces. Whether it be hangers or hooks, customers are able to use their creativity to design their own product. Our product targets Texas A&M students between the ages of 18-24. We focused in on the city of College Station because with a total population of 112,141 people, 32% of this population falls within our …show more content…
In order to sell our product, we came up with different promotional activities. One way is advertising our product through Spotify. In between songs, thirty-second advertisements are played before allowing the listener to continue their music. The objective of the ad is to relate to A&M students by introducing our product to them. Another form of promotion is through a demonstration table. Oh Snap! will have a table set up inside Mays Business School to show A&M students what our product is and how to use it. Many students are accustomed to sales and free stuff at these tables so we hope to capture their attention and spread the word of what Oh Snap! is. The last promotion is setting up flyers in the restroom stalls of West Campus Library with the objective of attracting the attention of our target market. Investing in our product will allow consumers to allocate their belongings in space efficient interlocking
Our product is designed to help college students customize their own form of storage space through interlocking pieces. Whether it be hangers or hooks, customers are able to use their creativity to design their own product. Our product targets Texas A&M students between the ages of 18-24. We focused in on the city of College Station because with a total population of 112,141 people, 32% of this population falls within our …show more content…
In order to sell our product, we came up with different promotional activities. One way is advertising our product through Spotify. In between songs, thirty-second advertisements are played before allowing the listener to continue their music. The objective of the ad is to relate to A&M students by introducing our product to them. Another form of promotion is through a demonstration table. Oh Snap! will have a table set up inside Mays Business School to show A&M students what our product is and how to use it. Many students are accustomed to sales and free stuff at these tables so we hope to capture their attention and spread the word of what Oh Snap! is. The last promotion is setting up flyers in the restroom stalls of West Campus Library with the objective of attracting the attention of our target market. Investing in our product will allow consumers to allocate their belongings in space efficient interlocking