4. Market Analysis & Marketing Plan
a. Target Market
Pizzeria will be located in downtown of Istanbul and in one of the most dynamic street. This will make our company frequented place. Also many tourist comes to this area, with the aids of this we can make our target market in to the two section, locals and tourists. Mainly our customer target is based on who wants to taste delicious Italian pizzas or foods with feelings of soothing and pleasing. But a price of meals is higher than normal-class restaurants. This is why our target customers are starting from middle-class economic situations to high-classes. Besides these I want to gain customers from Italian Coffee. People drinks coffee in morning and between work hours. My location will make …show more content…
As part of advertising leaflets will be available to distribute to the customer whole year. This will promote our products effectively. Before grand opening we are going to give advertisement on television between most watched programs and business channels. Channels and programs will be chosen according to their range of watcher. It is going to be really expensive but we expect that this type of promotion will return us huge revenue. Also we are going to make refrigerator magnets to promote our brand name whole year to everyone. Advertisement channels will mention about garden, parking lot and unique decoration. It is very hard to find empty place for parking. This is going to be one of important point of our marketing strategy. Secondly garden and unique décor will attract to customers. People start to get tired from big cities and they want to feel more comfortable, relax and without noise. Our garden will provide to the customer what they …show more content…
But Rose di Pompei is going to serve domestic and foreign alcoholic beverages. When we will advertise that we are going to serve alcoholic beverages, it will make big array between our customers.
e. Marketing Mix
Product
Rose di Pompei follows a multiple product strategy. Restaurant not only sell pizzas and also deals in variety of other products. Such as beverages, appetizers, desserts and pastas. Besides this restaurant has wide variety of meal options and beverages. The foods are making with fresh and high quality ingredients. Also we decided to make non-standard shape product in Rose di Pompei. Restaurant offers 3 size of pizza (small, medium, big) and 2 size of other meals (normal, big).
Price
Rose di Pompei is going to use medium & high price strategies when setting the price of product. This medium and high price strategy will help to serve mostly to medium and rich families. Big portion of meals always has more reasonable price than small ones. Foreign alcoholic beverages is going to have high prices as usual in Turkey. Price skimming strategy will be used as Rose di Pompei sets high initial prices for its products to send a signal to customers that its products are high quality and the service is
a. Target Market
Pizzeria will be located in downtown of Istanbul and in one of the most dynamic street. This will make our company frequented place. Also many tourist comes to this area, with the aids of this we can make our target market in to the two section, locals and tourists. Mainly our customer target is based on who wants to taste delicious Italian pizzas or foods with feelings of soothing and pleasing. But a price of meals is higher than normal-class restaurants. This is why our target customers are starting from middle-class economic situations to high-classes. Besides these I want to gain customers from Italian Coffee. People drinks coffee in morning and between work hours. My location will make …show more content…
As part of advertising leaflets will be available to distribute to the customer whole year. This will promote our products effectively. Before grand opening we are going to give advertisement on television between most watched programs and business channels. Channels and programs will be chosen according to their range of watcher. It is going to be really expensive but we expect that this type of promotion will return us huge revenue. Also we are going to make refrigerator magnets to promote our brand name whole year to everyone. Advertisement channels will mention about garden, parking lot and unique decoration. It is very hard to find empty place for parking. This is going to be one of important point of our marketing strategy. Secondly garden and unique décor will attract to customers. People start to get tired from big cities and they want to feel more comfortable, relax and without noise. Our garden will provide to the customer what they …show more content…
But Rose di Pompei is going to serve domestic and foreign alcoholic beverages. When we will advertise that we are going to serve alcoholic beverages, it will make big array between our customers.
e. Marketing Mix
Product
Rose di Pompei follows a multiple product strategy. Restaurant not only sell pizzas and also deals in variety of other products. Such as beverages, appetizers, desserts and pastas. Besides this restaurant has wide variety of meal options and beverages. The foods are making with fresh and high quality ingredients. Also we decided to make non-standard shape product in Rose di Pompei. Restaurant offers 3 size of pizza (small, medium, big) and 2 size of other meals (normal, big).
Price
Rose di Pompei is going to use medium & high price strategies when setting the price of product. This medium and high price strategy will help to serve mostly to medium and rich families. Big portion of meals always has more reasonable price than small ones. Foreign alcoholic beverages is going to have high prices as usual in Turkey. Price skimming strategy will be used as Rose di Pompei sets high initial prices for its products to send a signal to customers that its products are high quality and the service is