Political Persuasion Ethics: An Analysis of The Daisy Girl Ad

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Often Advertising uses persuasion to inform the audience; in fact it is the most import aspect to advertising. Advertising would simply be a conversation between the communicator and their recipients if persuasion weren’t present. Although the basic purposes are to inform and persuade, it is left to the audience when it comes to differentiating between factual information and unethical persuasive tactics. The persuader, wishes for the consumer to act or believe in a certain way. Whether sought after actions are positive or negative, ends up being the question. In the modern world it has become more difficult to differentiate between truths and untruths; mainly due to the technological advances in advertising medium. Differentiating …show more content…
Although previous analysis of the “Daisy Girl” ad has supported the content of the message as it relates to the functional meaning; instead I will focus on the unethical use of persuasive tactics presented in this ad, to enable the consumer to be a more informed voter.
Responsibility in Advertising
Responsibility is important for both the sender and receiver. Although a sender has the capability of malicious intent while persuading, it is also the responsibility of the receiver to decode the information as it is presented and make deliberate judgment. Analysis of the commercial and political ethical standards should be implemented in order to truthfully capture the meaning of the sender’s message. According the Larson (2010), identification of differing meanings people may have for such terms as distort, falsify, rational, misrepresent, and deceive, is crucial when analyzing the ethics of political persuasion. Along with political ethics, commercial ethics should be carefully considered. Most people who view something inappropriate for commercial viewing often fall back on the legality of the statement. Larson describes this as a legal perspective, in which ethicality is equated with legality. Furthermore, special care should be given when spotting the intentional use of ambiguity. Ambiguous language isn’t always intentionally used for the bad, but it’s presence in communication serves to influence the beliefs

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