Covergirl Rhetorical Analysis

In today’s society, beauty is defined by what we see from celebrities on social media and magazines. When one looks at thin, flawless models, it is hard to look in a mirror and call themself beautiful. “Easy, Breezy, beautiful, CoverGirl,” is a phrase that was found by CoverGirl and associated it with their brand. CoverGirl is a makeup brand that stresses every woman is beautiful and makeup is meant to enhance their natural beauty, not to cover it. A commercial I choose from CoverGirl shows that girls are able to do anything just as much as guys are able to. The commercial is named “GirlsCan: Women Empowerment” created by CoverGirl. By using the appeals of ethos, pathos, and logos, CoverGirl was able to show how great it is to be a girl, and sell their products. The commercial shows a strong message on how girls are able to do as much things as a guy, it helps girls gain confidence. The ad starts by playing dramatic music with Ellen Degeneres saying “Girls Can’t”, followed by other famous stars stating what a girl can’t do such as playing hockey, rapping, and being funny. They start to speed up the commercial, mixing the voices of all the stars saying “Girls can’t” until they show Queen Latifah again saying “yeah girls can”. They later go on to show each star …show more content…
The outlook that CoverGirl is trying to display is that women can do everything a man is able to do. Many people that believe the concept that a woman is not able to do what a man is, do not understand how it is negative and hurtful, also lowering one’s self-esteem, until they think about it at a deeper level. Throughout the commercial, celebrities like Ellen and Queen Latifah explain how they own businesses, rap, and dance crazy. Ellen and Queen Latifah reflect logically on this concept, making us also think about the message. Nobody wants to be told they can not do something because of their gender, therefore these celebrities make their voice