Personal Selling Essay

2037 Words 9 Pages
Index

1.     The Organization: What it is and what itdoes
2.     The Products and services marketed
3.     The role of personal selling in the promotional mix
4.     A description of the salesperson’s job
5.     The selling process

SRCC TRADING DEPARTMENT

1: The Organization: what it is and what it does

The Trading Department is the preferred supplier of Agricultural Chemicals, Fertilizer, Packhouse and General Farming Requisites in the Sundays river Valley.

Mission:
The Trading Department supply and sell Agricultural Chemicals, Fertilizer, Packhouse Material and General Farming Requisites to Citrus
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•     The Trading Department will serve the customer as a central focus and seek to provide value in terms of – quality of products – service quality and customer satisfaction – shopping convenience – after sales service and reliability.
•     Market research will be performed on a monthly basis.
•     Market communication – monthly advertisements , sales promotions, personal sales, corporate communication and direct marketing.
•     Promote the advantages of customer loyalty ,bulk and collective buying.

Demographic Market.

•     Loyal founder members of SRCC.
•     Sons of members taking over from the running of the farms – not the same loyalty – wants to make their mark.
•     Private pack houses.
•     Lucerne, Dairy and Vegetable farmers.

Geographic Market.

•     The Sundays river Valley.
•     Cooperatives in Humansdorp, Gamtoos Valley and the Katriver Valley.

Target Markets.

•     Demographic Market and the Geographic Markets.

Marketing Functions.

The Trading Department will focus on all the six basic marketing functions.
•     Re-assortment – bulk breaking etc.
•     Storage – inventory.

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