Personal Selling Essay

2037 Words 9 Pages

1.     The Organization: What it is and what itdoes
2.     The Products and services marketed
3.     The role of personal selling in the promotional mix
4.     A description of the salesperson’s job
5.     The selling process


1: The Organization: what it is and what it does

The Trading Department is the preferred supplier of Agricultural Chemicals, Fertilizer, Packhouse and General Farming Requisites in the Sundays river Valley.

The Trading Department supply and sell Agricultural Chemicals, Fertilizer, Packhouse Material and General Farming Requisites to Citrus
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•     The Trading Department will serve the customer as a central focus and seek to provide value in terms of – quality of products – service quality and customer satisfaction – shopping convenience – after sales service and reliability.
•     Market research will be performed on a monthly basis.
•     Market communication – monthly advertisements , sales promotions, personal sales, corporate communication and direct marketing.
•     Promote the advantages of customer loyalty ,bulk and collective buying.

Demographic Market.

•     Loyal founder members of SRCC.
•     Sons of members taking over from the running of the farms – not the same loyalty – wants to make their mark.
•     Private pack houses.
•     Lucerne, Dairy and Vegetable farmers.

Geographic Market.

•     The Sundays river Valley.
•     Cooperatives in Humansdorp, Gamtoos Valley and the Katriver Valley.

Target Markets.

•     Demographic Market and the Geographic Markets.

Marketing Functions.

The Trading Department will focus on all the six basic marketing functions.
•     Re-assortment – bulk breaking etc.
•     Storage – inventory.

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