Personal Selling Essay
1. The Organization: What it is and what itdoes
2. The Products and services marketed
3. The role of personal selling in the promotional mix
4. A description of the salesperson’s job
5. The selling process
SRCC TRADING DEPARTMENT
1: The Organization: what it is and what it does
The Trading Department is the preferred supplier of Agricultural Chemicals, Fertilizer, Packhouse and General Farming Requisites in the Sundays river Valley.
The Trading Department supply and sell Agricultural Chemicals, Fertilizer, Packhouse Material and General Farming Requisites to Citrus …show more content…
• Market research will be performed on a monthly basis.
• Market communication – monthly advertisements , sales promotions, personal sales, corporate communication and direct marketing.
• Promote the advantages of customer loyalty ,bulk and collective buying.
• Loyal founder members of SRCC.
• Sons of members taking over from the running of the farms – not the same loyalty – wants to make their mark.
• Private pack houses.
• Lucerne, Dairy and Vegetable farmers.
• The Sundays river Valley.
• Cooperatives in Humansdorp, Gamtoos Valley and the Katriver Valley.
• Demographic Market and the Geographic Markets.
The Trading Department will focus on all the six basic marketing functions.
• Re-assortment – bulk breaking etc.
• Storage – inventory.